88facets

The most discernible difference from the 58 facet brilliant cut is in the innovative girdle, containing 16 light-relecting symmetrical facets, while the pavilion is cut at three different angles. The 88facets diamonds have laser-engraved serial number and are sold an HRD certificate and a certificate of authenticity signed by master polisher John Ceulemans.

A Style of Cut � Hearts & Arrows

Hearts & Arrows is the term used for a round brilliant diamond that exhibits a kaleidoscopic pattern of hearts in the pavilion and arrows in the crown due to the precise physical symmetry of its cut. These patterns may be seen and photographed using a reflecting and magnifying device called a Hearts & Arrows viewer. Just because a diamond is cut to traditional ideal proportions does not mean that it will have the Hearts & Arrows pattern. All pavilion main, lower girdle, upper girdle, kite and star facets must be in precise alignment with each other. If the cut of the diamond is even slightly asymmetric the pattern will be uneven or distorted. To make this distinction, Hearts & Arrows diamonds are sometimes called �Superideals.� To acquire this level of patterning precision the cutter must sacrifice more rough material and put in more time than a regular round or a standard ideal cut requires. Logically, these diamonds come at a premium. A Hearts & Arrows diamond may not necessarily be more beautiful than a non Hearts & Arrows diamond that is cut exceedingly well. However, these �Superideals� are valued for their uniqueness and quality as the ultimate in cutting precision in the world of ideal diamonds. HEARTS: When viewed through the bottom or pavilion, a perfectly symmetrical pattern, consisting of equally sized and shaped hearts can be seen. ARROWS: When viewed from the top or crown, a perfectly symmetrical pattern, consisting of equally sized and shaped arrows can be seen.

ACA Princess Cut Diamond

Princess with a twist. The X Factor. A visually balanced princess. A modern version of the traditional princess, this chic square has "clipped" corners, at the points which improve durability and increase visible size for carat weight. Securely seated under the setting's prongs, the clipped corners protect often-vulnerable points. Careful planning, cross-work and brillianteering see that every facet, even the most minor, is ideally polished into place. Cut for reliable, blazing performance, X-Factor is well-suited for dynamic, active people who love the appealing look of a square cut diamond that can be worn at work or play. Every ACA Princess Cut Diamond receives the coveted 0 Ideal cut grade from the American Gem Society; the industry�s strictest standards in proportions, polish, symmetry and most important: direct light performance.

Adura Diamond

Developed by master diamond cutters, Adura diamonds have 85 facets that enhance the fire, luminosity and glamour of each stone. Each diamond is hand selected in order to ensure sheer perfection and is laser inscribed with its own identifying number - the ultimate guarantee of authenticity and security.

Ageless Fire Diamonds

Once he started branding, Dave Nygaard created 3 premium cut private label diamond brands: Star Fire, Hearts Amore, and Ageless Fire�. From a tea service to private label diamonds, Nygaard aims for a branded in store experience (live jazz music on weekends, fresh lemonade and coffee for customers, community and charity events). Nygaard stresses that a brand represents not just the name on the diamond; it must embrace the total shopping experience. In a Modern Jeweler article, the Virgina Beach jeweler said, "I'm a believer that brands, like politics, all start local.�

Aglaia

The Aglaia is a branded hearts and arrows diamond.

AGS-0 Ideal Cut Princess Diamond

Excel Diamonds is the exclusive on-line home of branded diamonds that are among the most precision-cut and consistently well-crafted diamonds available.

Aleya - Brilliant Square Diamond

The total brilliance of a solitaire in the Brilliant Square Diamond (81 facets) combines the classic elegance of the emerald cut shape with the radiant brilliance of round diamond. Marketing strategy for Aleya includes: Promotion of the brand by means of media, advertisement, brochures, and trade show. Co-sharing of advertising expense. Brand merchants will be provided with all the materials required for promotions. Educational support training for sales. Design support. Online support. In store promotion.

Aleya - Brilliant Square Rectangle

The total brilliance of a solitaire in the Brilliant Square Diamond (81 facets) combines the classic elegance of the emerald cut shape with the radiant brilliance of round diamond. Marketing strategy for Aleya includes: Promotion of the brand by means of media, advertisement, brochures, and trade show. Co-sharing of advertising expense. Brand merchants will be provided with all the materials required for promotions. Educational support training for sales. Design support. Online support. In store promotion.

Alito

Protected by US Patent #USD460379, Alito brings you an exclusive invisible setting, in the form of a flower, that is matchless and sets Alito apart. Created for the sophisticated buyer demanding excellence, Alito is a branded line of invisibly set, specialty cut, finished diamond jewelry. Combining time honored craftsmanship with innovative patented technology; round diamonds are re-cut into hexagons and fitted together so precisely, that the process requires the expertise of a seasoned craftsman.

Amadena Cushion

Familiarize yourself with the new six C's of diamond identification: Cut, Carat, Color, Clarity, Cost and Country. A social and environmental awareness has demanded a new standard of the diamond industry. Consumers now require proof of the Country of Origin. Amadena offers diamonds with a traceable history from Canada's Diavik Mine birthplace to its owner. Photo is from the Right Hand Ring Campaign 2007 (DPS) featuring Cushion Cut Collection.

Amity

Three new cuts of diamonds have been created and patented. They gather and reflect light in a very exciting way thus departing from the sheer uniformity and commonness of the old style of cuts. These cuts are known collectively as �Cool Cuts� and individually as Shiva, Heera and Amity. The Amity (33 facets) diamond symbolizes warmth and friendship existing in a relationship between two people. A wide range of celebrities have been invited to design a series of limited edition jewelry using this cut. The National Osteoporosis Society is set to benefit from the sale of 3 new cuts of diamond thanks to the generosity of the London based diamond merchant Emdico and society jeweler Blondel Cluff. The team produced the new cuts, pledging a percentage of the wholesale and retail proceeds of the gems to the NOS. Joanna Lumley has created a Lumley Key using the Amity diamond. This was to be expected from an actress with such a diverse repertoire ranging from Bond Girl via the fashion conscious Patsy in Absolutely Fabulous to her forthcoming role as Ermintrude the Cow in the remake of the Magic Roundabout.

Amore Diamond

In 2001 the Amore Diamond - a perfectly cut round brilliant, which in addition to being ideal in proportion, is totally symmetrical and perfectly polished - was born. Retailers who carry the Amore Diamond receive brochures, stands, counter-cards, and special Amore-scopes to view the Hearts & Arrows effect. The consumer also receives two certificates � the Amore Diamond Document� � produced by Mor Brothers gemologists, as well as a GIA or AGS lab report. Mor Brother supports sales by advertising Amore in consumer publications in the U.S. and Asia.

Amorillion Cut

The Amorillion is patented and trademarked by AM-GOLD Products‚ Inc. It is a "multidiamond product" or "compound cut" that's composed of two elongated shield-shape or modified trillion-cut diamonds perfectly matched and aligned to create the illusion of a marquise-cut diamond.

Amorique Diamond

The ultimate cushion shape fancy cut diamond, this exciting modern creation represents the union of Birks expertise and design innovation, using the latest diamond cutting technology. At its heart, a star-shaped pattern of facets maximizes its effect for an outstanding reflection of brilliance and fire. The Amorique (70 facets) is a combination of a square shape with curved sides and rounded corners satisfies all geometric desires: no more struggling between the rectangular emerald and pointed-oval shaped marquise cuts. In fact, aficionados will recognize this as a "cushion" or "pillow" cut; a style much favored in the Victorian era that, according to Birks, has become the most requested diamonds on the market today. Birks has invested $10-million and three years in the Amorique, and does not want to compromise the first attempt at producing a proprietary and patent-pending design in the company's 126-year history. The Amorique collection (three-stone rings, solitaire earrings, and pendant necklaces) was launched in 2005. Holly Brubach, a former New York fashion editor and critic, is given credit for transforming the Canadian jeweler, Henry Birks & Sons, �from musty to must-have� two years ago.

Amorique Diamond

Engagement rings and stud earrings set with the Amorique Diamond�, the ultimate cushion shaped diamond that features a star-shaped pattern of facets expertly cut into the bottom on the crystal to maximize its effect. This exciting modern creation represents the union of Birks� expertise and design innovation, using the latest diamond cutting technology. The platinum stud earrings feature 2 diamonds with a starting total weight of .50 carat, set with posts and butterfly backs.

Amorosso

trademarked - (Hong Kong and China) hearts and arrows brand initially launched in Shanghai - sold in Southeast Asia. Jewelry for engagements, weddings, anniversaries.

Andre Cut

Andre Cut marquise diamonds boast strategically cut facets. The red (in the diagram) represents how much light is reflected from the diamond. The Andre marquise raises the standard in superior cut (the more light reflected, the brighter the diamond). Rogers and Andrews Jewelers are located in Texas, South Dakota, Iowa, Missouri, Arkansas, Nebraska, Kentucky, Indiana, Ohio, West Virginia, and Florida.

Angel Star

The "AngelStar" was inspired by the stars. 57 facets. In this multi-faceted pentagon cut, the interaction of the light with the facets is so carefully designed that the light sources create a perfect 5 pointed star.

Angelina Cut

The Angelina Diamond cut is a patented cut by Shlomo Cohen, a diamond designer who has many successful patents and branded diamonds in his design portfolio. This multi-faceted cut can be described as an elliptical cut � neither round nor square � somewhat reminiscent of a marquise (without the bow-tie effect of that traditional cut).

Arctic Empress

Sirius trademarked this 65 faceted modified princess cut under the name Arctic Empress�. These stones are truly cut for beauty.

Arctic Love Diamonds

Arctic Love diamonds are cut and polished so perfectly that they are visibly more brilliant, even to the naked eye. With an ever-increasing interest in non-conflict diamonds, the popularity of Canadian diamonds is soaring. Show your love with a diamond, ethically-mined from Canada's Arctic region. All Arctic Love Diamonds will be cut and polished at WDC�s state-of-the art cutting facilities in Israel, and accompanied by a diamond grading report from either the Gem Trade Laboratory of the Gemological Institute of America (GTL-GIA) or the American Gem Society Laboratory (AGSL), in addition to a unique �Certificate of Origin.

Arctic Star

The Arctic Star is a premium branded proprietary while diamond sourced from Canada. Munic Gems also offers several brands to suit the needs of diverse consumers including natural fancy color diamonds (browns, pinks and yellows).

Arges Diamond Cut

Each Arges Diamond Cut� comes with a musical gem print and an HRD certificate, as our program with the jewelers support 'Diamonds from Antwerp'. Each diamond will be numbered and laser inscribed on the girdle.

Ariadna �89

For more than 30 years, the Vinnytsia Krystall factory has been cutting top quality diamonds in conformity with all diamond market requirements, upholding the reputation of the "Russia Cut� diamond. In 2002, Vinnytsia Krystall Factory obtained a patent for a modified round with 89 facets, Ariadna '89 series, developed by their staff experts. This diamond is described as being aesthetically expressive while retaining the classical round shape.

Ariella

A breathtaking design with 98 facets reflects strong radiance and dazzles like never before. The new cut was designed using a new balancing system, coordinating brilliancy, scintillation and dispersion. The result is a lively diamond with balance and intense beauty. LID uses the most advanced technology for production; including laser guided robotic arms for fast, precise and consistent cut. Diamonds are Kimberly certified - guaranteed not to be conflict diamonds.

Arrows of Love

Hearts and Arrows. Sizes start at .20 carat up to 1.00. Round brilliant cuts. Larger sizes available upon request. Special viewer. Arrows of Love diamonds are cut to exacting specifications. Retail locator on website includes jewelers across the USA including Maine, Iowa, New Mexico, Colorado, Montana, and more. Arrows of Love� are now set in a new, wonderful, and affordable diamond jewelry line for Journey jewelry. When viewed with a scope, you and your customers see see 8 perfect arrows on the table-side. Note on site: The diamonds sold by Pancis Gems, Inc. are conflict-free, and have been purchased from legitimate sources not involved in funding conflict in compliance with applicable United Nations resolutions. Pancis Gems, Inc. hereby states that to the best of its knowledge these diamonds are conflict free, based on written statements provided by suppliers of these diamonds.

Ashoka Cut Diamond

William Goldberg Diamond Corporation has re-created a classic diamond cut, the Ashoka, based on the famous diamond of the same name. Patented in 2000, the.William Goldberg Ashoka (62 facets) is a modified version of the antique cushion cut, with a rectangular girdle outline and rounded corners that capture and disperse light to create a strong brilliance.

Asprey Cut

Lawrence Stroll (a Canadian) and Silas Chou (who is from an old Hong Kong textile family) bought Asprey & Garrard from a prince (the brother of the sultan of Brunei); and then, they brought Asprey to Fifth Avenue at 56th Street (in Manhattan) for all those who aspire to a British luxury lifestyle shopping experience. In an interview, it was explained, that the devil was in the details including �commissioning an exclusive new cut�. The Asprey Cut (A-Cut) was adapted from the cushion cut and inspired by the letter A. In an interview, it was explained, �The detail has, for instance, got down to commissioning an exclusive new cut of Asprey diamond.� The diamond cut incorporates the letter �A� in the 4 corners of the stone and is said to be �very popular among logo-lovers�. There is an interesting article about this online at: nymag.com/weddings/listings/jewelers

Asscher Cut

The Asscher Cut‚ although not well-defined‚ is generally described as a forerunner of the emerald cut. The Asscher Cut was developed prior to 1910‚ when the rotary diamond saw revolutionized modern diamond cutting.

Asscher Cut - Traditional Cut

Developed prior to 1910, a variation to the emerald cut but with a smaller differentiated table.

Astellion 88 Diamond

Waldman produces the 88 faceted proprietary cut, Astellion, exclusively for the Ginza Tanaka jewelers throughout Japan.

Astrea Cut

Astree

A unique cut called Astree was launched in Japan by the leading cosmetic and jewelry company POLA Cosmetics Inc in Tokyo. The jewelry collection is the end result of collaboration between the Japanese company, a diamond cut designer in Israel, and a Paris based jewelry designer. The cut is characterized by its unusual form, and the �feminine lines� on two sides that are in perfect symmetry. Designed by using a sophisticated computerized laser machine, Astree diamonds are available with grading reports.

Atia 81 Diamond

The Atia 81 diamond was created in partnership with a master cutter, Moses Hodara, who has been polishing and cutting diamonds for 43 years. By adding 24 extra facets to a round brilliant, he designed the Atia that is perfect when set in engagement rings. Each Atia 81 is independently certified and is available up to 2.00 carats, but can be custom cut up to 10.00 carats. All Atia 81 diamonds are designated as �Conflict Free�. The patented and branded diamond is cut in Netanya, Israel "The City of Diamonds",

Aurius Select Diamond

BHP Billiton Diamonds (Belgium) N.V. has 2 branded diamond sales programs, CanadaMark � and Aurius�, that sell proprietary polished diamonds to retail outlets in the United States, Canada, and Australia. BHP Billiton is a founding member of the World Diamond Council (WDC) and the Council for Responsible Jewellery Practices (CRJP), organizations established to promote responsible business practices throughout the industry from mine to retail. We strongly support these organizations in representing us with respect to these important issues. BHP also notes the CanadaMark program will remain separate from its Aurius� brand. While the CanadaMark hallmark is intended for use by companies with an established brand, the Aurius brand is for small shops that don't use a particular brand. Aurius Select� diamonds are cut and polished precisely and the specifications for these proprietary diamonds are exact. The bar is set high. These remarkably cut diamonds are rated by the independent American Gemological Society (AGS) as 000 or Triple 0. AURIAS Select� diamonds are a cut above - rated, you might say, perfection times three.

Aurora Cut

Australian Star

Defined by quality, AustralianStar - BHP Billiton mined diamonds - come from the Ekati diamond mine in the North West Territories of Canada. Cut to the strictest standards, pure as the driven snow and exceptionally crafted, each AustralianStar Diamond can be verified, signifying the origin of each crystal and unparalleled warranty of quality. The quality of the cut is based on three characteristics: polish, symmetry, proportion. Verification of the authenticity of the AustralianStar� diamond can be accomplished online by registering the serial number that is laser inscribed on the girdle of the stone.

Baguillion Cut

The Baguillion Cut is essentially a baguette diamond with square corners with the faceting of a princess cut. Many styles of the company�s jewelry collection feature Baguillion Cut diamonds, which combine the elongated shape of a baguette and the square princess cut. There also are combinations of Baguillion Cut diamonds with round brilliants in the jewelry line. Baguette World has created a program of consumer advertising and support material for the line.

Barocut Diamond

Barocut diamond - 77 facets (81 in cut-corner style) - patented and trademarked by Baroka Creations, Inc. "The Two Heart Diamond"- 2 hearts meet (point to point) deep into the culet of the diamond. The Barocut is also available in patented tapered shapes. Featured in a number of magazines (including For the Bride, Wedding Dresses and the annual bridal issue of Town & Country).

Baroness Cut

The Baroness is an octagonal modified brilliant.

Bellerina

The Bellerina pendant dances in a spiral of graceful curves. By request of the designers, $50.00 will go to the buyer�s charity of choice or to the World Centers of Compassion for Children International.

Bez Ambar � Special Cuts

Combining his artistic talent and technical skills, Bez Ambar is known for his versatility in diamond cutting and setting a myriad of special cut diamonds. Ambar�s innovation inspired a new line that not only compliments his classic works of art, but allows him to push his creativity to new levels, as in the yellow heartshape diamond seen here. Prior to his obsession with the art of jewelry design, Bez pursued a career as an artist and studied painting and sculpture in London. When asked why he switched his focus to jewelry he replied, �Beautiful women do not wear paintings.�

Biro88

Conceived from the passions of master diamond cutter, Eugene Biro, the Biro88� diamond is the world�s most dazzling diamond for the world�s most radiant woman. Biro sought to improve on the round Ideal Cut Diamond, so he devoted 4 years in research and development determining the exact facet placement required to create the world�s most brilliant diamond. The result: the exclusive Biro88� branded diamond that comes with a 30-day unconditional money back guarantee. The diamonds are laser inscribed on the girdle and are accompanied by a grading report from a leading gemological laboratory, a GemEx� light performance report, and a Certificate of Authenticity guaranteeing its genuineness and natural state.

BirthStar

What do you give a woman who just handed you the greatest gift on earth? More than just a diamond.

Blaze Cut

BLAZE is the latest creation from Bez Ambar, co-creator of the �Princess Cut� and �Quadrillion� diamond. The Blaze cut maximizes the diamond�s brilliance by adding an exceptional fire to every facet. Once again setting a new standard in diamond cutting history.

Blonde Diamonds

Special cuts just for color. Speaking of color, some of the more innovative and exciting initiatives involve Louis Glick's Blonde Diamonds�. Their advertising campaign featured �Meet a Natural Blonde� and �New Blonde in Town.� What Louis Glick did was he branded special cuts by highlighting natural fancy color yellow diamonds; and, thereby, created a new look for natual fancy colors to satisfy a diversified market.

Blue Flame Diamond

Eurostar has introduced a new branded diamond cut called the Blue Flame. The cut has 89 facets and goes with a specially designed line of jewelry, all made for Tesiro, a partnership between Eurostar and China's Tongling Group that runs more than 150 retail jewelry outlets in China. The Blue Flame cut was introduced in Antwerp, where it was designed by two master cutters, Bernard Van Pul and Koen Van Ishoven. Its next stop is the Berlin Film Festival, which Tesiro co-sponsors. The new cut will appear in jewelry worn by film stars Nicole Kidman, Kate Winslet and Catherine Zeta Jones. The official launch is scheduled for the end of January at the Rubens House in Antwerp. The first Blue Flame diamond will feature an HRD Antwerp diamond grading certificate. �The Blue Flame diamond cut was designed by two Antwerp cutters, Bernard Van Pul and Koen Van Ishoven,� said Freddy J. Hanard, CEO of the Antwerp World Diamond Centre (AWDC).

Blue Nile Signature Asscher Cut

Every diamond in the branded Signature Collection is cut to the most exacting standards. Custom polished exclusively for Blue Nile, the collection includes Asscher diamonds cut to the online jeweler�s finest ideal standards. Precise proportions are said to make the Signature Collection diamonds the finest of all ideal-cut diamonds available. Laser inscription - legible only at 50x magnification - is guaranteed not to affect brilliance.

Bochic � Designer Shapes

Bochic diamonds are selected by designers who are always on the lookout for extraordinary colors and shapes. The diamond sources are from conflict free zones and the diamonds are lasered with the Bochic logo on their girdle. Special shapes include the octagon, cushion, and the princess. The Bochic Woman is considered to be the embodiment of independent spirit, confidence, style, adventure, and zest for life. An example of this is the actress, Ali Larter, who wore Bochic rose cut diamond earrings to an event recently at a Hollywood nightclub. Angelina Jolie wore a Bochic necklace to the Academy Awards in 2007.

Brilliant 100

Modified round � 100 facets. Proprietary cut of Christ Jewelers with headquarters in Germany. Set in rings. Distinctive packaging. Proprietary cut of Christ Jewelers with headquarters in Germany where their jewelry and watches �have been delighting customers for 140 years�. They have 200 stores in Germany and 79 in Switzerland, and claim to be the top brand in the retail jewelry business.

Brilliant Lady 21

A new multi-faceted round diamond cut, the Brilliant Lady 21 cut, includes 221 facets -56 crown facets - 64 pavilion facets and a culet facet, as well as 100 minute facets polished on the girdle. The branded cut is marketed as an exclusive �Made in Antwerp'� diamond. HRD Certificates issued with its proprietary name printed clearly on each certificate.

Brilliant Rose

Brilliant Rose diamonds are 66 faceted modified rounds developed for the markets in Malaysia and Singapore. The factory in South Africa selects the rough diamonds mined domestically and cuts and polishes the Brilliant Rose based on orders. As these are purely South African products, the brand authenticates the country of origin in the certificates. Each Brilliant Rose� is issued with a certificate stating its cut, color, clarity and carat weight and the exact measurements. The diamond is laser-inscribed at its girdle with an identification number as recorded at the central Brilliant Rose� Registry in New York.

Buddha Cut

The Buddha Diamond - 56 facets � is a modified brilliant buddha shape diamond that was polished in the shape of a meditating Buddha. The diamond is completely handcrafted work of art sculpted from a single rough diamond. It is said to refract light and �glitter in the 7 colors of the rainbow�. Buddha Diamond CY retains exclusive rights to the cut, marketing, and sales of the diamond worldwide. Buddha Diamond is a registered trademark. Offices in Antwerp, Bangkok, and New York.

Buddha Diamond Styles

The Shakyamuni Buddha (India), the Kwan Yin Buddha (emblematic of the Goddess of Mercy � admired in China), and Jinarata (Thai Buddha) are 3 versions of the Buddha Cut. Each represents one of the 3 major geographical and philosophical paths of Buddhism.

Bulaire Champagne Diamonds

Kiah, an Australian aboriginal word meaning �coming from a beautiful place� celebrates the essence of feminism. This new branded diamond set in a jewelry collection is based on natural fancy color champagne diamonds and is retailed through Kiah showrooms across India.

Butterfly

It doesn�t look like a butterfly, but that is the name that appears on the patent database for this new octagonal design - with 73 facets. Patent granted to Dilip Mehta.

Butterfly Gem

Butterfly � 41 facets � Canada � Guy Couture - US Patent 6158243. The first polished diamond produced in Quebec was revealed by Twin Mining Corp. and its private associate Papillon Gemme. The average stone is E color and SI1 quality.

Butterfly Shape

This unique butterfly shape solitaire diamond engagement ring features prong setting of butterfly shape diamond weighing 0.90 carat. The diamond is a butterfly cut of D color and SI2 clarity. Included gemological appraisal for insurance and gift box packaging,

Calla Diamond

With more brilliance than a traditional marquise, and more fire than a princess cut stone, the CallaTM Diamond stands apart as the unique and timeless expression of love. Inspired by the butterfly's love affair with the elegant beauty of the Calla Lily Flower, each diamond is passionately shaped and precision cut to the ideal symmetry to ensure the maximum brilliance.

CanadaMark

The defining symbol of Canada diamonds, the CanadaMark� is an origin hallmark, signifying that the polished diamond is of true Canadian origin. CanadaMark� diamonds are individually tracked and guaranteed to be natural and untreated. Known origin and strict standards for quality and cut ensure peace of mind for all customers. All CanadaMark� diamonds are sold under a primary brand. The discovery of BHP Billiton's Ekati Diamond Mine� in the Northwest Territories of Canada was a triumph over vast geography, harsh terrain and formidable odds. As a result of this discovery, Canada has become the third largest supplier of gem quality diamonds in the world. Consistent quality is a standard of the CanadaMark� program. Regardless of the size of the polished CanadaMark� diamond, all authorized branded diamonds sold in association with or bearing the CanadaMark� hallmark must meet strict quality standards. Primary Brands: Arctic Fox� - Toronto, Canada; Arctic Star� - New York, USA; Aurias� - Vancouver, Canada; Australian Star� - Sydney, Australia; Aviat� - New York, USA; Canadia� - New York, USA; Candi� - Montr?al, Canada; Caprice� - Toronto, Canada; The Eighty-Eight� - New York, USA; Eskimo� - Toronto, Canada; Finesse� - New York, USA; Gemfire� - New York, USA; Hallmark of Quality� - Vancouver, Canada; Maple Leaf Diamonds� - Toronto, Canada; Nenoir� - Antwerp, Belgium; 2gdiam � Ramat Gan, Israel.

Canadia Cushion

The Canadia Cushion (introduced in 2004) is a patented square cut diamond that is faceted to have the brilliance of a round stone. Canadia� is a registered trademark. The Canadia� Certificate of Origin guarantees that Canada is the �birthplace� of its diamonds. All Canadia� diamonds are laser inscribed with a diamond identification number for a �mine to consumer� tracking history. Inscription includes Maple Leaf logo.

Canadia Diamond

The 5th C is for country of origin. The Canadia Certificate of Origin guarantees that Canada is the �birthplace� of its diamonds. All Canadia diamonds are laser inscribed with a diamond identification number for a �mine to consumer� tracking history. Inscription includes Maple Leaf logo. Canadia jewelry items feature a trademarked, signature heart logo on mountings and settings. The pendant shown on the left has been described (by Couture International Jeweler) as a socially conscious diamond heart pendant. The Canadia Cushion (introduced in 2004) is a patented square cut diamond that is faceted to have the brilliance of a round stone. Canadia is a registered trademark.

Caressa Cut

The Caressa Cut� is an elegant modified hexagon (6-sided) shape with 59 facets. Like the Lily Cut�, the Caressa cut� is unique as it is a completely new shape and not a variation of an existing fancy cut diamond rendering it visually distinct. The Caressa Cut� has the retro feel to it that meets the USA market needs. It is produced from 0.20 carat-3.00 carats, D-H color, with clarity grading of SI2 upwards.

Carina Star

This cut is a multi-faceted hexagonal modified fancy shape. Patent granted to Diaco International. New York. There is a 6 pointed star shaped table effect in this stone. Facets are cut in the crown of the stone defining a hexagon table and a hexagram in the crown. Facets are cut in the pavilion of the stone so that the hexagonal signature of the stone is maintained.

Caro74

Experience the 74 Facets of Love. What differentiates this patented round brilliant diamond is the cut with an additional 16 facets on the pavilion (the lower half of the diamond). The GemEx report illustrates the superior light; the GIA (Gemological Institute of America) certificate certifies it for color and clarity. "Caro" means beloved in Italian; and, diamonds are laser inscribed with this logo and a serial number. Engagement rings and matching wedding bands have a cutting edge Euro shank design to prevent the rings from spinning on the finger.

Cartier 88 Fortune Facets Diamond

A delicate and modern geometric design, the Cartier 88 Fortune Facets Diamond has been cut with 88 facets, symbolizing fortune and promise. Unique and unusual symmetry with 12 main facets (crown and pavilion) but with essentially a 6-fold symmetry. Cartier Boutiques in SE Asia.

Celestial Star

Celestial Star is the trademarked brand name that Sears Holdings Corporation uses for its certified "best" diamond quality. Celestial Star diamonds are minimum H-I in diamond color and I1-I2 in diamond clarity. Each diamond is independently graded and assigned an "estimated retail replacement value" by the International Gemological Institute (IGI), and is engraved with the unique summary number that matches the certificate (measurements, carat weight, color, clarity, polish, and symmetry) that it comes with

Centenaire Diamond Cut

The Centenaire is a modified round with 100 facets. IGI certificate for diamonds 0.30 carats plus. Antwerp based Michielsen Manufacturing & Co., brands the cut, "As an aureole of sunrays the light will exit the diamond and with this it shows the characteristics of this very special diamond cut, which makes it recognizable from far."

Centillion

A well designed 110 facets cut with an original appearance in terms of its external symmetry. The Centillion�s angles enable the observer to see more external and internal reflection and to distinguish more colors of the spectrum when compared to the standard 58 facet round cut. LID uses the most advanced technology for production; including laser guided robotic arms for fast, precise and consistent cut. Diamonds are Kimberly certified - guaranteed not to be conflict diamonds.

Cento Diamond

The Cento Diamond by Roberto Coin - 100 facets � 100% unique - comes with a certificate of authenticity and a diamond grading report. Floral pattern around the culet, inscribed girdle, complies with UN resolution. Italian designer, Cento (pronounced CHEN-TO) meaning "100" in Italian is one of Roberto Coin's most innovative creations. The additional facets allow the light to reflect and refract to create an exceptionally high degree of scintillating brilliance. Guaranteed to comply with the United Nations resolutions promoting conflict free diamonds.

Centsation Cut

A round stone with 101 facets, representing the name of the angelic healer, Michael. Diamond manufacturers, NNH, in Ramat Gan, Israel, who are now planning a special department for the new brand, have said that they will market this special cut with special gemological certificates bearing the name of the brand.

Chaim Cut

This trademarked designer diamond (81 facets) was introduced into the market in the USA, by Chaim Nissenbaum, in 2006. Gemological Institute of America (GIA) certificates. The diamond is shown set in jewelry including pendants, earrings, and bracelets.

Champagne Diamonds

Since 1720, the Krieger family has been driven by a passion for adding value to the most unusual diamonds. The company began polishing diamonds in 1896 and in 1935 founded its own diamond cutting operations to include their vision of creating unique items for every gemstone; and now they have done it with natural fancy champagne color diamonds starting with rounds especially cut for this beautiful color.

Cherish

Created by nature over millions of years, diamond crystals need human help to unlock their hidden treasure. In the past, many believed they had found the secret of achieving incomparable beauty, with the brilliant-cut 57 facets developed throughout the last century generally accepted as the ultimate....until Cherish, that is, whose beauty surpasses all before. Cherish curves with 201 facets, and Cherish Lines with 61 facets, release the sparkle as only Cherish can. After millions of years in the making, Cherish is now exclusively available to the chosen few.

Cherry Blossom Diamond

The cherry blossom diamond was developed by Tokyo Kiho Co Ltd in Tokyo, Japan. It features 87 facets and reveals an image of cherry blossom flowers when seen under a viewer. "The cherry blossom is the national flower of Japan. The flower is special to the Japanese people because the blooming of the flowers signifies the arrival of spring. We therefore decided to develop a special diamond cut representing our admiration for the flower," Mr Fujihashi said. After six years of development, the company launched the cut at the Japan Jewellery Fair in September 2003.

China star diamond

The ancient symbols of the 5 elements are visible in the diamond. This symbolizes the spirit of life and good fortune in China.

Christmas Star

The Christmas Star was advertised on CNN and was commissioned by De Beers for the top of their 1994 Christmas tree that toured 20 cities in Japan and was seen on television around the world. A patented cut, it was probably the first branded diamond to be cut and polished in Israel by Fancoldi. Its concept was to provide an alternative marketing idea for the retail jeweler. Packaging with Murano glass tops. Booklet with jewelry designs. An option to name a real star in the galaxy. Authorized Diamond Star jewelers. The patented Diamond Stars were first polished in 1992 using a technique for cutting a 5 pointed star with the same diameter, depth, and proportions as a round diamond, Limited production. Sold by millimeter size not by carat weight.

Christmas Tree Cut

The Christmas Tree cut was developed about 20 years ago by George Saltzman‚ New York‚ and is no longer widely cut in the United States. It is derived from triangular made that is polished‚ with grooves depicting the branches of a pine tree.

Cleopatra Diamond

Inspired by the famous love story of Antony & Cleopatra, Cleopatra's Solitaire is presented in a presentation chest with a miniature Love Story "Storybook" Certificate of authenticity mounted in a leatherette presentation folder. This is your guarantee of quality and your guarantee of receiving an all natural diamond. It also includes a Love Story Lifetime Limited Warranty.

Cleopatra Marquise

With 107 facets, the Cleopatra Marquise� is an original marquise shape diamond that is said to surpass a traditional marquise cut in brightness, dispersion, and scintillation, and reduces the �bow tie� effect. The Cleopatra Diamond is sold loose and may be set in a mounting of your choice.

Cleopatra Princess

With 107 facets, the Cleopatra Princess� is an original design that is said to surpasse the traditional 76 facet princess cut. The Cleopatra Diamond is sold loose and may be set in a mounting of your choice.

Cleopatra Round

With 137 facets, the Cleopatra Round� brilliant is a unique design exclusive to Love Story�. The Cleopatra Diamond is sold loose and may be set in a mounting of your choice.

Color Facets

The cut is extremely important when it comes to natural fancy color diamonds. Shapes are often determined by the color of the rough diamond. Each facet is carefully "cut " by pressing the diamond against a spinning wheel charged with diamond dust. The faceting of rough diamond crystals is done by spinning the wheel in one direction, while polishing a diamond is done by changing the direction to flow more with the "grain" of the diamond...very similar to wood working. Great attention is paid to every detail of the cutting and polishing process, facets often being re-cut and polished several times, all to create a dazzling work of art out of a true miracle of nature.

Colorful Cocktail

Only about 1 diamond in 10,000 is considered a natural fancy color. Vivid pink (.26 carat) and yellow (.24 carat) princess diamonds together in a cocktail ring. With pink and yellow accents. Hand made in platinum with 0.10cts of pink diamond melee, 0.13cts of yellow diamond melee and 0.47cts of white diamond melee.

Context Cut

The Context Cut is a square cut that was developed by Dr. Ulrich Freiesleben of Germany in the early 1980s then patented and trademarked in 1997. The Context Cut consists of two back-to-back pyramids (an octahedron), forming a square shape when viewed from the top. The cut follows a rough diamond crystal's natural octahedral shape, with star-shaped cross facets cut diagonally into the pavilion. The cut has a total of 8 facets plus a girdle. The Context Cut design was based on an earlier patented design by Bernd Munsteiner from the early 1960s.

Corona Cut

The Corona diamond is a new square cut created by Yuval Harary Diamonds� the same team that introduced the Fourever Concept technique ten years ago. The company holds the design patent and registered trademark for this diamond cut.

Couples Diamond

Abazias, together with its overseas cutting partner, a world-class diamond cutting establishment, located in Israel, the heart of the diamond capital, makes your dream come true with the Couples Diamond. They buy the rough diamonds and then cut and polish each diamond to hearts and arrows perfection.

Crafted-by-Infinity

A true Crafted-by-Infinity diamond has all the following characteristics: great light performance: hearts and arrows; maximum contrast; combination of proportions that guarantees the best light return; clear and crisp pattern; a constant play of white and colored light from edge to edge. Visible in a special H&A-viewer.; Logo inscription on the girdle of the stone. Dealers listed online.

Crisscut Cushion

An innovative internal facet design maximizes both the brilliance and fire of this modified fancy shape diamond. 77 facets modified cushion cut triangular facets applied to the steps in the pavilion

Crisscut Cut

The Crisscut� 77 facets configuration is simply the most brilliant way to cut a stone, thus maximizing the stone natural beauty. The Crisscut�'s long criss-crossed facets enhance the length, while the shorter criss-crosses give the feeling of depth. Together they bounce light off one another and give the Crisscut� diamond its patented electricity. Technology was used to calculate and design this diamond with superb reflective quality and unequaled brilliance for a stone of this shape. A system for a 77 facet rectangular diamond was adopted in the process. This system was refined until finally the Crisscut� Diamond has emerged.

Cross Cut

The Cross Cut � is cut and polsihed (with 29-72 facets) from a single rough diamond. There are 5 different designs -- Brilliant, Classic, Gothic, Lotus and Step.

Crossfor Cut

Launched in 2000, the Crossfor cut is patented in 18 countries. It features 46 facets in perfect symmetry. A "cross" shape appears when the diamond is seen under a viewer. Crossfor diamonds are available from D to K colors, VVS1 to SI2 clarity in all sizes.

Crown of Light

The Crown of Light� diamond is a 90 faceted, modified brilliant cut diamond. This is listed as one of the marketing initiatives of a DTC sightholder, Almod Diamonds. The cut was patented by another DTC sightholder, Premier Gem, in New York. The cut is said to combine the elegance and characteristics of antique cuts with the brilliance that only today�s cutting techniques can produce.

Cullinan Star Cut

The Cullinan Star Cut� is a round brilliant diamond with 66 facets of exceptional fire. Every stone is laser inscribed with the Cullinan Star Cut Logo. From a community perspective the purchase indirectly benefits the P.D.C. Initiative, because a percentage of the sale of every diamond is allocated to a Cullinan social upliftment program bringing skills development and job creation to the town that has brought the world so much beauty). Every stone comes with an internationally recognized laboratory certification. The brand is supported in-store with branded counter material including brochures with a strong focus on brand color, as well as certification and authenticity packs with details of the cut and Cullinan�s unique background. Distribution is through Laub Diamond.

Cupid Cut

The popular hearts and arrows cut - appropriately renamed the Cupid Cut by Diarough N.V.

Cupio

The Cupio was introduced in India after a successful debut in USA, Japan, and Europe. This cut is a hexagonal brilliant patented with 73 facets. The Cupio is cut for maximum brilliance and it scores higher than princess cut diamonds in light performance tests. Backed by a strong R&D; facility and with new-age technology application, the patented cut is available in 0.20ct to 1.00 carat sizes. True to its Latin meaning ��Desire�, the Cupio is desirably different with its unique 6 sided cut, and is said to be �too hot to be round and too cool to be square!!!�

Curvex Cut

The Curvex Cut (by Franck Muller � a watch manufacturer in Switzerland) was created to build on the success of the brand�s copyrighted Curvex watch case shape - a wide tonneau (barrel shape). The cut was developed in collaboration with Backes & Strauss, an Antwerp-based diamond dealer. It is described as a modified step cut (with a brillianteered pavilion and sides) with 73 facets. Launched in Hong Kong in 2005, this is a patented branded diamond exclusive to the house of Muller. Diamonds are available in D - I color, and from flawless to SI. Diamonds � 1.00 carat and up - are laser inscribed with the inscription �Curvex Cut �Franck Muller.

Cushette Cut

�Just the most brilliant cushion ever cut,� the Cushette Cut was developed using the patented Rosetta Process� which brings eight additional facets (Portals of Light) into the pavilion� producing greater light refraction. The Rosetta Process is an exclusive and patented cutting method that is said to redefine diamond cutting by making it more efficient.

Cushion Cut - Traditional Cut

A squarish-rectangular cut with rounded corners (58 facets) that resembles a pillow shape.

Cut by Tolkowsky � Hearts & Arrows

All the Tolkowsky diamonds proudly display the 8 Hearts and 8 Arrows associated with the most perfectly Ideal cut diamonds. Capturing the perfection of the cut. Factory that is solely dedicated to Hearts and Arrows Ideal cut diamonds. Certificate of Authenticity guaranteeing that the stone has been cut and polished according to the highest standards of quality as defined in 1919 by Marcel Tolkowsky. This certificate includes Tolkowsky's pledge that the diamonds are natural and conflict-free. All the �Cut by Tolkowsky� diamonds are completely traceable, so that the integrity of our diamond supply is never breached. [There has been recent press and a movie about Blood Diamonds also known as Conflict Diamonds. Rest assured, �Cut by Tolkowsky� diamonds do not result from non-ethical practices. They do not come from areas involved in conflict or human suffering, and have been mined without harming the health or welfare of any individuals.]

Czar Cut

The Czar Cut (53 facets)� which was in research and development for 2 years� is produced by the Gitanjali/Digico Group. It was created by combining traditional Indian tools with modern technology. The Czar Cut ranges in weight from .05 to 2.00 carats.

Damas Cut

The international jewelry retailer, Damas, has introduced a collection featuring its new diamond cut. �We are launching an exclusive jewellery collection featuring the diamond brand,� Tamjid Abdullah, deputy MD, Damas and creator of Damas Cut. Damas Cut diamonds are characterized by 77 facets and are an amalgamation of the qualities of Princess, Asscher and Radiant cuts. The newly-launched cut is set apart from other square-shaped diamonds with its symmetry and the angle of its facets which help in maximizing light reflection. It also has a �d� engraved on its girdle along with a serial number to verify authenticity. �It (the cut) is the culmination of extensive research, dialogue and collaboration with global experts and long working hours at our laboratories and workshops to enhance the stone's innate beauty,� Abdullah said. The brilliance of diamonds is largely determined by the cut, and with the brand's 77 perfectly symmetrical facets, it is delivered in powerful dimension and intensity. Damas Cut is set apart from other square-shaped diamonds due to the symmetry and angle of its facets that maximize light reflection. The premium diamond brand was created by Damas in partnership with Kristall, a leader in the global diamond industry with headquarters in Russia. Smolensk Kristall's Russian make is renowned in diamond markets across the globe for the exceptional fire and brilliance it brings to the stone. Damas Cut stands unique with each stone engraved with a 'd' found in the girdle, depicting the Damas trademark of excellence and laser-inscribed with a serial number to verify authenticity. The brand's adherence to the highest standard of quality is backed by the Dubai-based International Diamond Laboratories (IDL) - a prestigious organization in the field of natural diamonds certification.

Daussi Cushion

The Daussi Cushion (58 facets) is a shape-based cut. Each diamond is cut to slightly different tolerances by the designer Henri Daussi.

David Star Diamond

The Star of David diamond is a full depth, brilliant diamond. However, when compared to a full round brilliant cut, the Star of David shape requires a cutter to cut away a larger part of the rough material than usual. However, the two partners in the Star of David project say they believe that the material lost in the rough is compensated for by the emotional value that the diamond's shape offers.

David Yurman Signature Cut Diamond

In an interview for Elegant Bride magazine, Meghan McEwen wrote, �David Yurman was not willing to add just any diamond to one of the cable designs he's known for, David Yurman wanted to do it right. On Yurman's terms, that meant a signature diamond - two and a half years in the making. The result is a patent pending hearts and arrows cushion cut.� The centerpiece of the jewelry designer�s bridal collection has become this exclusive cut which is a distinctively proportioned and symmetrical cushion shaped diamond that is sold exclusively at David Yurman boutiques across the USA including Dallas, Texas; Las Vegas, Nevada; Atlanta, Georgia; Bal Harbour, Florida; King of Prussia, Pennsylvania; Beverly Hills, California; and Madison Avenue in Manhattan. Pictured on the left: Cross Over Cable pave engagement ring with a David Yurman Signature Cut Diamond�.

Decagon Diamond

Hearts and arrows - 88 facets � 10 sides. Codenamed �DX-1�, the diamond shows the perfect formation of 10 hearts and arrows when viewed under a proportion-scope.

Destinee

The Destinee, the perfect diamond, burns with white fire and sets your heart ablaze like no other. A perfectly cut diamond like Destinee� deserves a setting that will enhance, not distract from her beauty. Every Destinee� diamond setting is designed exclusively to meet this goal - unmatched brilliance and fire. Available in Lee Hwa Jewellery (Singapore) and at Aspial (www.aspial.com). The Destinee� name and an identification number are laser-inscribed on the girdle of each s

Diamond Array

Embark with us on a journey to unique shapes and a variety of combinations. Compound cuts that are set with diamonds cut and matched with a computerized laser cutting machine. Perfectly matching designs. Unique rough sources. Photographs of rough diamonds online. Kimberley Certificates.

Diamond Rain

Located in Walvis Bay, Namibia, Mars Investment Holding (Pty) Ltd is a modern, state of the art diamond cutting and polishing factory that is focused on production of the highest quality finished diamonds internationally known as �Russian Cut�. All diamonds produced by the company and sold in Namibia are marketed under the �Diamond Rain� trade mark. Mars offers its product directly from the factory to the client thus ensuring the highest quality standards. A visit at the factory to a Museum of Diamond Mining and Cutting gives visitors the whole idea and insight into the diamond manufacturing process.

Dillenium Cut

Modified round. 100 facets.

Divine Cut

Jewel Goldi introduced a range of fine brand jewelry designs with its patented Divine Cut. According to the company, the new cut was developed as a tribute to the spirit of the 1960s. It symbolizes spiritual empowerment and inner peace, and is thus a unique combination of fashion and spiritualism. A Divine Cut diamond has 63 facets - 37 crown facets and the 26 pavilion facets. The bottom angle is from 40 to 44' and the crown angle is between 12 and 15'. The combination of 6 and 3 is the number 9, considered supreme in all faiths. The proprietary cut is available in I and higher colors, SI qualities and better. Packaging and marketing program. The Divine Cut was conceived exclusively by Girish Patel of SRE, which owns the patents to the name and shape. Jewel Goldi, the jewelry division of DTC sightholder Shree Ramkrishna Export (SRE), has offices in New York, and opened an office in Hong Kong as part of its sales expansion in the Southeast Asian market.

Dom Perignon Diamond

The Dom Perignon is a special pink diamond inspired by the champagne. This cut is by the Steinmetz Group for the British jewelry designer, Stephen Webster. The jewelry collection was promoted by both the Steinmetz Group and the jeweler.

Dragon Cut

A 88 faceted Dragon Cut diamond was designed and cut by Mike Botha of Embee Diamond Technologies Inc. (Yellowknife, Canada). Botha has registered 2 patents in this regard and works on ways to speed up and clarify the complexities of the diamond polishing process. He has also created a multi-faceted modified round (photo) design (100 inclined facets) that was issued a patent in 2006.

Dream Diamond

Dream is a square cut diamond that maximizes all the classic elements - brilliance, dispersion, and scintillation. Dream Diamond - displays hearts and arrows design. Dream is a square cut diamond that maximizes all the classic elements - brilliance, dispersion, and scintillation. Jewelry by Hearts On Fire collection. Hearts on Fire - Round - displays hearts and arrows design. Jewelry by Hearts On Fire collection. Advertising on television and radio. WOW campaign.

Dreamz

Cushion cut diamonds, with unique faceting arrangements, that are cut to highlight color. The natural fancy color expert, Doron Z, cuts a number of fancy shapes for color (including his Shades of Yellow collection) that are available in single stones, pairs, and layouts.

Dubai Cut

The diamond, a unique and legally patented cut, has 99 facets, symbolizing the 99 holy names of Allah, and has been commissioned by the Dubai Metals and Commodities Centre (DMCC) to be created by Kristall, the leading Russian diamond house. The Dubai Cut was officially unveiled at a press conference in Dubai on Monday. Now, with the royal seal of approval, the Dubai Cut will take its place as an official symbol of Dubai, and it is likely that the diamond will be awarded to prominent citizens and to the winners of some of Dubai's world-class sporting events. The Cut is the result of a partnership between Kristall and the DMCC. Kristall will produce some 1,800 stones per year, which will be marketed by a selected number of DMCC member companies. The first Dubai Cut diamond jewellery is likely to come to market in the first half of 2006. (The Emirates News Agency, WA

Duchess Diamond

The Duchess is a 45 faceted hexagonal modified marquise.

Duo Diamond Ring

De Beers Diamond Jewellers introduced the Duo diamond ring design - tiny diamonds on a smooth platinum ring and a central round stone - micro-pave and flawless platinum. De Beers and Brides magazine have partnered on the launch of Duo in conjunction with the magazine's 75th anniversary. De Beers stores are hosting interactive events in New York, Washington D.C., Bal Harbour, Naples, Dallas, Houston, Las Vegas, Beverly Hills, Costa Mesa and San Francisco. A number of De Beers stores will also unveil "bridal windows" to highlight Brides magazine, featuring floral designs and photo exhibitions. Brides was the world's first wedding magazine, launched in 1934. In 75 years of publication it has a reputation as an authority on engagement, weddings, and marriage. The magazine reaches over 6.5 million readers per issue and is published 6 times a year by Conde Nast Publications. De Beers Diamond Jewellers was established in 2001 as an independently managed and operated company by De Beers SA, a diamond mining and marketing company, and LVMH Moet Hennessy Louis Vuitton, a luxury goods company.

Effy Diamond

The Effy diamond was introduced into the USA market in November 2006. Essentially it is a composite cut with a hexagonal cut center stone surrounded by 8 pie cut diamonds.

Eight Hearts

Yair Shimansky developed his own brand of Hearts & Arrows diamonds in South Africa, called "The Eight Hearts" Diamond. When viewed through a special Ideal Scope viewer (available at all Shimansky stores), the diamond displays a perfect eight hearts pattern when viewed from the bottom, and a perfect eight arrow star when viewed from the top. This pattern proves beyond question that the facets on the diamond's table (top) and pavilion (bottom) have been cut for perfect alignment and proportion, ensuring maximum fire, brilliance and scintillation.

Eighternity Cut

A unique 81-facet design, the Eighternity is the next generation of the round diamond that exhibits visual qualities superior to standard round brilliants, while maintaining a distinctly different appearance. The diamond shows a double-headed arrows and beautiful flower pattern when viewed from the top; a special viewer, included with your stone, lets you see the patterns clearly even when the stone is mounted. Certified by the Gemological Institute of America. Certification number and Eighternity logo micro-laser inscribed on every stone, visible through a special second viewer supplied with every stone. All Eighternity diamonds are responsibly cut and polished, using only conflict-free untreated natural diamonds.

EightStar Diamond

The quest to create a diamond with perfect light return has involved many technical theories,including the "Ideal" cut which set a new standard for beauty. But it took the invention of the Firescope to create a diamond fully lit with brilliance and fire: The EightStar. The graphics on the left are of the Eightstar Diamond as seen through a Firescope. An EightStar diamond cannot be produced by an automated or computerized system. Its secret is that each cutter learns to let the diamond dictate its own path to perfect light return.

Eighty Eight Cut

This is a unique 8 sided cut with 88 facets. Patented and certified. The story behind the number 8 can be seen online at

Eighty Eight� Cut Earrings

The Eighty-Eight� Cut, a diamond like no other (8 sides � 88 facets). These modern earrings feature diamonds (.44 total carat weight) and are a good example of branded patented diamonds set in jewelry. The power of the number 8 is said to bring good fortune; and, today, the Eighty-Eight� blends the magic of that legend with a singular patented diamond. This design is available exclusively at Diamonds International. Independently certified.

Elara Diamond

The Elara Cut Diamond has a square outline, and its developers say it has the brilliance and scintillation of a round diamond. With 61 facets, 4 more than a round brilliant, Elara is a truly unique new diamond shape. Elara has a collection of jewelry available through premiere jewelers across the United States. All Elara Diamonds are conflict-free diamonds.

Electra Cut

Elexese Diamonds

It has taken a while to determine the optimal proportions and angles that would give any diamond shape maximum visual impact. The Diamond Masters Guild designed the Elexese Diamond for maximum visual impact and as a reliable benchmark for judging the quality of cut for rounds and fancy shaped diamonds.

Elinor

145 facet cushion cut solitaire.

Emdi Cut

In the glittering industry of diamonds, it is imperative to keep evolving in order to stay ahead in the market; therefore, Emdico, London, has patented 4 cuts: Amity, Heera, Shiva, and the Emdi cut.

Emerald Cut - Traditional Cut

This is a classic step cut diamond, rectangular in shape with 48 � 50 facets.

Emerella

The Emerella design is a composite patent-pending �emerald cut� design made up of 9 uniquely shaped trapezoid and baguette style stones, cut at special angles and placed together in an invisible setting to give the appearance of one large stone. The result is a design that offers the look of a large stone at a fraction of the cost. The Emerella diamond is sold directly to retailers � medium-sized chains and individual stores in the United States, the Far East, Europe and other parts of the world.

Emerillion

4 stone emerald composite cut. Pendant as shown.

Empress Diamond

The Empress, with 64 facets, is a 7 sided modified pear shape.

Epalitus Cut

New Diamond Connection in New York features many diamonds of a variety of shapes that are perfect for side stones including the Epalitus cut, bullets, kites, half moons, and shields.

Escada Cut

The Escada diamond�s cut is a muti-faceted (97) original 12-sided dodecagonal cut with a unique internal faceting design. This was the first special cut to be branded by an international luxury fashion house. Escada entered the diamond world in September 2000 with a partnership with the Pluczenik Group, one of the Antwerp based DTC sightholders. The Escada diamond and jewelry collection is available at select Escada boutiques including New York (715 Fifth Avenue near 56th St), Beverly Hills, Chicago, San Francisco, Palm Beach, Dallas, Costa Mesa, Las Vegas and Palm Desert.

Eskimo Arctic Ice Diamonds

Every Eskimo Arctic Diamonds ensures that the very highest standards of authenticity and quality are maintained in bringing Northern Canadian Diamonds to the world. Eskimo Arctic Diamonds are from the top 25% of rough stones mined from Canada �s North West Territories. The CanadaMark� authentication process is used for tracking the diamonds birth place. Each Eskimo Diamond is accompanied by the Canadian Certificate of Authenticity, guaranteeing its country of origin and quality. An ID number, along with an image of a maple leaf, is inscribed with a laser on the girdle of each diamond. Eskimo Arctic diamonds has won accreditation as a participant in the Strict Canadian Code of Conduct for diamonds set forth by the government of Canada.

Estrella Diamond

DTC endorses Estrella Diamond created by Rosy Blue for TSL Jewellery Hong Kong. 100 facets, 9 hearts, 1 blossom � this is truly a unique round diamond. Certification by Gemex measures the diamond�s light performance.

Eternal Cut

Described as a diamond for the millennium and beyond� the Eternal Cut (81 facets) is patented worldwide. Designed by Gabi Tolkowsky exclusively for Garrard & Co., the diamond has a unique petal design that appears in its center and intensifies the quality and light reflected from the stone. This unparalleled elegance originates from the softness of its diffused brilliance that is often compared to a flower blossom. The branded cut is available from 0.40 carat to 50 carats, from �2,500. There is also an emerald shaped version of this multi-faceted diamond cut.

Eternity Diamond

100% Conflict Free Diamonds. Girdle laser engraved with logo and serial number on select stones. Megascope Proportion Report detailing facets and configuration (confirming cut). Co-op advertising available. Belgium branded diamond.

Euphora

The Euphora, a patented design, is a cut cornered square mix cut and is said to �redefine perfection�. It's a step cut from the table to the girdle and a brilliant cut pavilion. It has a total of 56 facets. The Euphora was created by the people who created the Tiffany Lucida diamond; and the difference between the 2 cuts is described as an additional step facet on the crown. The relative low depth of the cut allows a 1.00 carat stone to reach a diameter comparable to other square stones including a princess and radiant cut diamonds, but with much more brilliance. Retail jeweler locater on the company�s internet site.

Excalibur

The Excalibur: The Ultimate Square Diamond� was created by the same master diamond cutter as the Passion Flower. The patented design is precision cut, produced in limited quantities, and laser inscribed with title, year cut, edition # and designer�s initials.

Exire

Small brilliant. Precision cut.

Faceted Gemstone

Chad Haggar (Los Angeles, California) designed this multi-faceted diamond (as seen in the diagram) and assigned it to Kristall Classics, Inc. in Los Angeles. USA Patent #D499983.

Fan Cut

Fan Cut - unique shape - patented (500,963) in the USA. Diarough, Antwerp

Fancyello

A natural love story for radiant cut natural fancy color yellow diamonds.

Fatima Lopez

Fatima Lopez, a fashion designer based in Lisbon, Portugal, worked with Ezziddeen Diamonds in Antwerp to create jewelry featuring 3 proprietary cuts: the square 48 faceted Ra; the round 96 faceted Starfire; and the 48 faceted Crossfire. She unveiled a diamond jeweled bikini in 2005 set with Ezziddeen Diamonds. (Ezziddeen Diamonds ha formado una alianza con Fatima Lopez, que realiza magn?ficos dise?os, entre ellos un atrevido bikini hecho con una malla de diamantes solitarios.)

Fiancee Diamond

The Fiancee was marketed throughout the USA by independent jewelry retailers. Branded and patented, the 72 faceted cut was developed after intensive research. The facets are arranged in a way to create an interesting visual effect of a star pattern (inside the stone) that can be viewed from the table. It was targeted at the bridal jewelry market in a line of jewelry including engagement rings.

Fire Diamonds

The Hearts & Arrows Kit includes: Fire Scope - to verify the Hearts and Arrows phenomenon, works by shining colored light down through the diamond. If the stone being viewed has been perfectly crafted to ultimate ideal standards, the observer, looking through 15X magnification, will see the pattern of hearts on the backside of the diamond (pavilion) and arrows on the front side of the diamond (table), in black against a colored background. Diamond Viewing Loupe - a 10X magnifying device to view diamond clarity. Tweezers - for easier handling and maneuvering of the diamond for viewing purposes. Instruction Manual. Storage Box - a decorative case that contains the AGS certificate, all related paper work, and all of the accessories listed above.

Fire of Africa

Fire of Africa - Mined, cut and polished in Botswana. Official Certificate. Diamonds from the Heart of Africa. The diamonds capitalize on the mystique of Africa and each diamond comes with a certificate indicating that it has been cut and polished inside the borders of Botswana.

Fire of the North

Fire of the North - rough diamonds sourced from Ekati (BHP Billiton) and Diavik (Rio Tinto) in Canada�s Northwest Territories - cut and polished at the Diarough factory in the eastern Quebec town of Matane. Diamond Passport. Diarough is also among the signatories of the Canadian Diamond Code of Conduct.

FireMark Princess Cut

This particular cut of diamond is distinguished by a patent-pending �double-crown� with additional and specifically designed facets and distinctive angles that enhance the fire and brilliance of the stone, as well as having shaved corners which offer an increased durability. Consistently graded �Excellent� for polish and symmetry by the GIA. Consistently rated �Excellent� for Light Performance by GCAL. Patent-pending �Double Crown� with additional facets and distinctive angles that enhance the diamond�s fire and brilliance. Chamfered (shaved) corners for significantly increased durability (invisible to the naked eye). Smaller tables (68% maximum). Depths of less than 71%. FireMark� trademarked logo inscribed on the girdle. Hasenfeld-Stein Inc. Available only to independent retail jewelers (not available on Polygon, RapNet, or any other B2B or B2C website). Geographic exclusivity. Specially designed sleeve for the GIA certificate. Custom GCAL Certificate. 10 page consumer handout brochure (featuring original photography). Full color and black & white ad slicks (featuring original photography). Personalized Counter Cards. Sales training. Hasenfeld-Stein will offer FireMark stones with clarity of VS-SI1, color D-I, excellent cut and between 0.7 and 3 carats.

Firerose

Flame Cut Diamond

Yossi Hacmon is said to be passionate about designing innovative new cuts; and as the Flame�s designer, he would like to develop this into a recognizable worldwide brand name. The cut was considered by the Gemological Institute of America to be an original cut, appropriately naming it: Flame Step Cut. Launched a few years ago at the Hong Kong International Jewellery Show, jewelry set with the Flame diamonds is available at high-end jewelry retailers in the United States and the Far East. This diamond is a step cut with a total of 57 facets with asymmetric sides. The cut represents the evolvement of the successful patented "Lady Cut" - a modified half-moon shape diamond with step cut facets. This patented cut is polished at the company�s factory in Tel Aviv. Flame diamonds are set in jewelry and watches, and despite its unique shape, it is really quite versatile.

Flame Cut Jewel

Gitanjali Gems Limited (Mumbai, India) received a patent ( D511991) for this shape that was designed by Adri Voorn. This is only one of the 26 patented (or patent pending) special cuts in the Gitanjali portfolio.

Flanders Ideal Square Cut

The Flanders Ideal Square Cut has the visual outline of a square shape, with 4 short sides and 4 long sides� almost like an emerald shape with 4 cut corners. The diamond is cut to ideal proportions for maximum brilliance. The cut was first polished in 1987 in a small diamond polishing factory near Antwerp, the capital of Flanders, the northern federal region of Belgium, and comes with certification from the HRD Gemological Institute. Chicago based, National Diamond Syndicate, Inc. (a family owned business with more than 3 generations of experience) is the distributor for this cut in the USA. NDS has �Strategic Alliance Partners� in Antwerp, Belgium; Mumbai, India; and Ramat Gan, Israel.

Flash

2 stone composite cut with pie shape diamonds.

Floating Heart

The Floating Heart is a composite diamond invisibly set with four special cut "4 ever" diamonds.

Flower Cut

The 'Flower Cut' series was created by Gabi Tolkowsky in 1986 for De Beers as a way of marketing unusual shapes cut from �difficult� (difficult to cut profitably into traditional round or fancy shapes) rough. This is actually a series of 5 special cuts named for flowers: the Dahlia, Fire Rose, Marigold, Sunflower and Zinnia. The Flower Cuts employ unconventional cutting angles and dimensions, designed to maximize the brilliance and color of diamonds while increasing their yield. These cuts were never patented or trademarked by De Beers and were cut and polished in Israel for many years. The Dahlia is a 12 sided oval shape with 63 facets. The Fire Rose (61 facets - 19 facets on the crown, 36 facets on the pavilion) is a hexagonal shape designed to produce higher yields. The bottom culet of the Fire Rose faces up through the top facet; so that when looking through a loupe, it looks like the petals of a flower. The Marigold is an octagon shape with 73 facets, that is suited to a relatively flat rough. The Sunflower has 43 facets in unusual, angular shapes. The Zinnia is a round fancy shape with 73 facets, 48 of which are clustered around the culet to increase fire.

Forever 10

The Forever 10 diamond is exclusively sold by Master IJO Jewelers. Cut by hand and �polished to perfection�, the standards of this ideal cut diamond are taken one step further - when viewing this diamond under a microscope, the beauty is unveiled by showing 10 perfect hearts and 10 perfect arrows for maximum brilliance.

Forever Africa

Forever Africa - Origin of rough plus cut and polished in Namibia. Now being sold retail in Namibia jewelry stores by NamCot, the first of 7 factories authorized to use the brand name. The brand was launched to coincide with the 5th anniversary of the opening of the NamCot Diamonds (Pty) Ltd factory. When NamCot was established, it was the second diamond cutting and polishing factories in Namibia after the NamGem Factory in Okahandja. In 2005, there were 7 factories operational in Namibia.

Forevermark

The Forevermark is a special symbol and identification number unique to each diamond, providing an assurance to consumers that their diamond meets the highest standards of the DTC. Every diamond is also accompanied by a Certificate of Authenticity reassuring consumers that their stone was mined, cut and polished in an ethically, socially and environmentally responsible way. The certificate includes details of carat weight, date of inscription and shape as well as the unique individual identification number and an actual image of the microscopic inscription on the diamond. This gives customers confidence that the diamond they are buying is one of nature's authentic and unique gifts and has been legitimately sourced, traded and crafted. Launched in Hong Kong in September 2004, the Forevermark has achieved very strong results to date. In 2006, the sales have grown 56% in volume and 71% in value compared with 2005. In 2006/7, the DTC has expanded the program by launching in new markets: Dubai, Japan, China and India. To date, a total of 75,000+ stones have been marked. The technology used for inscribing is unique and proprietary to the DTC. It allows for fast and accurate inscribing on the table of the polished diamond. The viewer makes use of special illumination and magnification techniques, providing two views of the stone and the inscription without revealing its internal characteristics.

Fourever Concept Cut

The Fourever Concept, launched in 1993, features compound cuts or multiple diamond settings in popular young contemporary pieces such as rings, earrings, pendants, and cufflinks. Typically, Fourever Concept creations utilize gold or platinum frames containing four or more invisibly set diamonds that offer the appearance of a larger diamond. This compound technique is used to create numerous shapes, including rounds, standard fancy forms such as ovals, emeralds, hearts, pears and marquises as well as more exotic offerings like pointed stars, butterflies, flowers, clover leafs and crosses. New lines, added each year, provide a comprehensive range of reasonably priced jewelry, the most recent, being the Corona and Fourever Plus collections.

Galia Diamond

The Galia is a trademarked shape cut only by Derco Diamonds (San Francisco, California, USA). At first glance, it appears to be a square princess cut, but upon further inspection, one will notice that the top facet is an octagon, like that of a round diamond. Derco cuts this unique square-shaped diamond with brilliant facets, a cross between a round and a princess, with the end result having beveled corners, like an Asscher. They all are certified and have laser-inscribed serial numbers on one edge for easy ID.

Genesis Cut

The Genesis diamond (77 facets) was patented by Hadar Yaskil in 2002. The cut differs in shape from the more traditional cuts because of its concave surfaces and angles, and the fact that it resembles a 4 pointed star. The Genesis is set in a branded line of jewelry including rings, earrings, and cuff links. The Genesistar shown below is the pavilion diagram design for that cut.

Genesistar

This is a modified version of an earlier design that is adapted from the Genesis cut that was patented in 2002. The cut differs in shape from the more traditional cuts in its concave surfaces and angles and resembles a 4-pointed star (but the point have been cut off to make setting easier).

Geometrix

Geomatrix is one of the special cuts belonging to Benjamin Mor who features geometric diamonds as unique side stones in semi-mounts as well as center stones. The ring designs often incorporate uncommon diamond shapes (including half moons, bullets, and trapezoids). The rings are described as having �dramatic lines that embody the contemporary desire for bridal jewelry which is both classically beautiful and fashion forward�.

Gitanjali

Product differentiation signifies a shift from the routine diamond polishing practice. Gitanjali holds the patents for 26 unique cuts including the Fresia (modified round brilliant), Czar, Lotus, Azura, Butterfly, Dew (8-sided), Flame, Fiorella, Glory (square modified brilliant), Ivy, Jupiter, Lilac, Magnolia, Maharaja, Mars, Moon, Pine, Queen (octagonal shape), Saturn, Star, Sun (square modified brilliant), Tulip, Twinkle, Victoria (octagonal), and Wild Orchid (November 15, 2005 United States Patent D511474). A cutting division and factory was set up in Dubai to polish the patented Damas Cut Said Mr Adri Voorn, Director, Gitanjali Gems, "This patenting process has been path-breaking in the diamond industry. The production was possible with the combination of historical tools and technical knowledge, the essential parameters being maximum sparkle and look." Most of the cuts were branded after the patenting process was completed. Created by a highly skilled workforce under the supervision of the Belgian expert, Adri Voorn, the Damas Solitaire diamond offers a superior cut advantage. Unveiled by the actor, Amitabh Bachchan, one of the most recognizable figures from the sub-continent, the collection is a tribute to the triumph of the indomitable spirit, the collection is available at all Damas' outlets.

Goldstar Round

Proprietary modified round with 90 facets.

Grace Cut

The Grace Cut is one in a series of branded fancy shapes called the Royal Cuts‚ manufactured and distributed by the partnership of Israel-based RaphaeliStschik Diamonds. The cut was invented by Gershon A. Stschik in 1992 and is trademarked by Raphaeli-Stschik Diamonds worldwide.

Grunberger Precision Cut

The Grunberger Precision Cut is a specialized small round (from 0.005 to 0.35 carats) with hearts & arrows. Vina Star Diamonds is the production plant. Considered to be "the new standard for small ideals�, these small, calibrated ideals lend a whole new brightness to pav? and smaller pieces.

GS Cut

Paired diamonds have a special appeal that can greatly enhance the beauty of any item of jewelry. GS Diamonds, produces identical pairs of diamonds in various shapes, from bullets, trapezoids, shields and half moons to a distinctive "house-shaped" cut. The company�s proprietary special GS Cut is a unique shape that also comes in identical pairs. "The ability to supply 2 completely identical diamonds in various shapes is vital to the use of side stones. We provide identical diamond pairs from the aspects of shape, color, clarity and proportion in a range of shapes and sizes, from 40 points to 4 carats (per pair). To this specialized aspect of twin stones, we add a truly unique element: The cut applied to the top of the diamond is different than the cut on the bottom of the stone. The use of a different cut on top than on the bottom enables greater versatility and adaptability to more solitaire stones." Plans are to launch Internet sales of the twin stones. The company feels that, "The Internet is the perfect channel for us. The customer can view the merchandise that he wishes to order online. We only need to supply details regarding color and clarity. This can expedite business significantly."

GS Cut and Halfmoonbg

The GS cut looks like a kite with a flat side at the top of the stone and a different one on the bottom, so it can be paired with a round diamond. Halfmoonbg- a baguette suitable for step cuts and precious stones. The company markets the special cuts directly to customers and uses no advertising program.

Happy Eight Diamond

Laser inscription. Certification by IGI � International Gemological Institute. Exclusive to the Moti Ganz Diamond Shop in Japan (Osaka and Tokyo).

Heart & Flower Diamond

Efi Drezner developed this patented cut ( USA 480,013) for a round diamond. It is based on rounded facets, unlike the straight sided facets in regular cuts. Viewed from the table, a rounded center and 8 petals create the shape of a flower; and from the culet, 8 hearts are visible.

Hearts & Arrows - Tutorial

Hearts & Arrows by James Allen

Something to think about: An article explained that because of �unique manufacturing abilities� and �an online retail presence�, it was possible for this company to offer hearts and arrows diamonds at prices 20-50% below other manufacturers of �perfect hearts & arrows� diamonds.

Hearts & Arrows Cushion Cut

Yossi Atuar offers a unique service - custom-made diamond design using computerized programs, custom-made tools - at a reasonable cost.� Atuar specializes in very large diamonds. Using scanned diamonds and 3D programs, he is able to lower risks by simulating the final cut, measuring light return and analyzing light performance before the diamond is actually cut. But Atuar�s real love is in designing new cuts for mass-production, and this is where he believes the future lies. �The market is always looking for something new.� Atuar designed a new cushion cut, with a brilliance factor, he says, that can compete with any round cut. He also found that by modifying the proportions �somewhat� he can create a cushion that features hearts and arrows!

Hearts & Star

The �Hearts & Star� is a 81 faceted diamond. The interaction between the light and the carefully cut facets is so accurately designed and mastered, that a stunning, perfect 5 pointed star is created and surrounded by 5 hearts that is clearly seen. The �Hearts & Star� � sincere emotions !

Hearts for Eternity

The Hearts for Eternity is a perfect stone, cut perfectly, revealing a pattern of 8 hearts and 8 arrows. In addition, each diamond has laser inscribed on its girdle, the Hearts for Eternity logo, the diamond's AGS identification number, and a brief personal expression of love. Packaged in a beautiful box with the Arrow Scope to view the hearts pattern and the Inscription Loupe to read the inscription, Hearts for Eternity diamond jewelry is a unique romantic gesture.

Hearts On Fire

A diamond�s cut, more than any other factor determines how brilliantly it will shine. Only a select group of artisans world-wide have mastered the skills necessary to cut diamonds to the superlative standards set by Hearts On Fire. Proprietary technology enables these craftsmen to perfectly position, hand-polish and analyze each facet at 100x magnification � 10 times the international and industry requirements. The story of Hearts On Fire always begins with the selection of only nature�s finest diamond crystals. Each is then meticulously crafted by master artisans. Using state of the art techniques and 100x magnification � 10 times the industry standard � the master cutters are able to attain the highest level of precision and perfection on every facet. The Unique Serial Number, Kimberly Process Certification, all Vital Statistics and a comparative Cut Scale are also recorded on the Hearts On Fire Diamond Identity Document.

Heartshape - Traditional Cut

A modified round brilliant facet configuration, the name is based upon it's shape.

Heartstar

What do you see when you look at a diamond? You see light... reflected and refracted light. The more light you see reflected from a diamond�s facets, the more fire or brilliance the diamond displays. Brilliance is beauty and this cutting perfection can be instantly visually verified using a HeartStar �StarScope� through which the classic Hearts and Star pattern can be seen. Heartstar is a program for Freshley Media clients only, addressing the romantic bridal markets, and showcasing precision cut hearts and arrows diamonds.

Heartstar 2 - Princess

For many years now, the princess cut diamond has been very popular. in fact, the princess cut is second only to the round brilliant diamond in sales. Certified by the American Gem Society. Squared...total brilliance from all 4 sides. Heartstar is a program for Freshley Media clients only, addressing the romantic bridal markets, and showcasing precision cut hearts and arrows diamonds.

Heera

Three new cuts of diamonds have been created and patented. They gather and reflect light in a very exciting way thus departing from the sheer uniformity and commonness of the old style of cuts. These cuts are known collectively as �Cool Cuts� and individually as Shiva, Heera and Amity. Heera is the supreme Greek Goddess of marriage and fertility. The Heera cut (49 facets) celebrates this universal tradition. A wide range of celebrities have been invited to design a series of limited edition jewelry using this cut. The National Osteoporosis Society is set to benefit from the sale of 3 new cuts of diamond thanks to the generosity of the London based diamond merchant Emdico and society jeweler Blondel Cluff. The team produced the new cuts, pledging a percentage of the wholesale and retail proceeds of the gems to the NOS. Dawn French, part of one of the most successful partnerships in British Comedy today, designed her first ever piece of jewelry for the Dazzler Campaign using the Heera diamond. Stephen Webster, a high society jeweler, designed the Whirling Goddess for the Dazzler Campaign. Inspired by the Heera cut, this dramatic ring reflects the supremacy of the Greek goddess herself.

Hope - Hearts and Arrows

Proprietary round and square hearts and arrows, loose diamonds, and jewelry set with the branded cuts. The Hope Original Square Cut is a cushion cut with 58 facets and is said to have perfect hearts and arrows. Consumer confidence (to protect the jewelry buying public), ethical standards (at all levels of the supply chain down), and CSR Corporate Social Responsibility program. Hope has embraced the Kimberley Process (a scheme that imposes extensive requirements on participants to certify that shipments of rough diamonds are completely legitimate); and it strictly ensures that all diamonds bought, manufactured, and sold are conflict free.

Hope Classic Round Diamond

Thailand was chosen as the first to test-launch the branded Hope diamond - planned to be sold at 6 selected retail jewelers. The emphasis of the cut is on the quality of the diamond's classic round shape. The South African based company responsible for cutting and polishing this proprietary cut is Safdico. Each stage of the cutting process is computer checked for perfection. The Hope diamond comes with a certificate issued by the Jewellery Council of South Africa that describes the history of the diamond: where it came from, what the original carat weight of the rough, and changes during each stage of cutting and polishing process; and, the resulting polished diamond is laser-inscribed on its girdle with an identification number.

Horizon Diamond

Horizon Diamonds, a client of the Rio Tinto Diamonds (Argyle Mines of Australian origin & Diavik Mines of Canadian Origin), buys a commercially desirable range of good color rough diamonds directly from the source. specialize in manufacturing diamonds of shades of brown and various shapes plus a new diamond cut with 60 facets.

Horse Head � Just Horsing Around

Horses are the favorites of many designers who cut and polish special cuts (especially because so many people collect them). This one is featured in �the cool, the unusual, the radical and colored diamond gallery�. Diamonds by Lauren loves buying and selling stones like these. All of which are natural, untreated stones. Could we interest you in something rebellious? �Just Horsing Around� is a 1.40 carat shape M color diamond.

Horse Head � One of a Kind

Only one rider will own this diamond. This is a �One of a Kind'' horse head diamond that has exceptional detail. Delightful, detailed ears and mouth, plus D color.

HOTJ Branded Diamonds

As part of an international marketing and branding effort, the House of Taylor Jewelry has affirmed an initiative that vertically integrates it with Fine Diamonds LLC and the Festdiam Cutting Works in South Africa. This will enable consumers to differentiate and identify HOTJ branded diamonds. Fine Diamonds, a subsidiary of the South African based sightholder, is committed to the South African governments' aims for local beneficiation. Co-branded (EGL USA) diamond reports for the proprietary HOTJ branded diamonds include a Conflict-Free Seal of Approval (granted to diamond suppliers/sightholders who submit to an audit detailing their adherence to the Kimberly process).

Ice on Fire

Ice on Fire diamonds are precision cut by two leading high tech cutting factories affiliated to the CanadaMark� program. Most "Ice on Fire" diamonds are AGS 000 Certified, Super Ideal Cut with Hearts and Arrows. Laser inscribed with the CanadaMark� logo, the CanadaMark� tracking number is accompanied by a CanadaMark� certificate of origin card. The tracking system confirms the Canadian origin of the diamond. BHP Billiton pioneered the CanadaMark tracking system and records all CanadaMark� Diamonds in its database.

Ideal Princess Canadian Diamond

Patented ideal cut princess shape. Laser inscription. Registration. AGS and GIA certification. By design the Ideal Princess Canadian Diamond is one of the brightest, most spectacular shapes existing in the modern world. The perfect balance of brilliance and dispersion in this remarkable diamond radiates more fire and colors than ever before.

Igloo Diamond

The Igloo Diamonds brand specializes in marketing its unique and ethical diamonds, and in implementing the charitable activities financed by them. Diamonds that better the world. It is the dawn of a new era in the world of diamonds. Buy a diamond that makes a difference. A diamond that is mined in Canada with the utmost regard to the environment, following careful environmental impact studies and the placement of a bond in damage guaranties. Igloo presents a proactive ethical choice. Beyond being a fashion statement, an Igloo Diamond is a statement of social conscientiousness and care. It is a true ethical diamond..one is tempted to say "green". Igloo partnership with a mine-clearing NGO, Adopt-A-Minefield. Certificate of Canadian Origin attesting to its provenance.

Ikuma Princess

From the frozen tundra of Canada�s Northwest Territories, the Ikuma� Princess by Ben Bridge is a unique 85 facet, princess cut diamond. Ikuma� diamonds (one-third carat and larger) are independently graded by the American Gem Society and laser inscribed with a certificate number for assurance of quality and verification of origin.

Ilanga Diamond

The 65 faceted Ilanga Diamond is an 8-sided cut. The brand is exclusive to De Beers LV. Patented and trademarked.

Infinity 88 Facets

The Infinity is an exclusive patented modified square (hexagonal) with cut corners and the magic number of 88 lucky facets. Light Trace certification for brilliance, scintillation, and light reflection.

Infinity Diamond by Andre Lazar

�From the beginning, we searched the world to find only the most beautiful and promising diamond. Then we began to cut - slowly, meticulously, by hand - transforming that diamond crystal into tangible fire and light.� Each Infinity diamond boasts superior light return, and receives the highest rating from the American Gemological Society (AGS) in the following qualities: symmetry, polish, and proportion. Rogers and Andrews Jewelers are located in Texas, South Dakota, Iowa, Missouri, Arkansas, Nebraska, Kentucky, Indiana, Ohio, West Virginia, and Florida.

Isee2-8 Diamond

The patented Isee2-8 diamond has 81 facets (crown 41, girdle 8, pavilion 32) and is considered to be an octagonal modified brilliant. The patented ISee2 diamond analyzer evaluates cut and branded ISee2 diamonds must score 9.0 or above to receive the ISee2 quality mark. Each ISee2 diamond also carries a unique traceable ID number that is invisible to the naked eye. The diamond's ID number is recorded on an Isee2 Birth Certificate guaranteeing the quality and the entire history of the diamond from mine to finger (so you can be sure that your diamond has been ethically mined from conflict free zones). Jewelers say that the system (the analysis of the cut�s optical properties) works because it demystifies diamond cutting by showing consumers differences among top-quality cuts.

Isee2-8 Octagonal Modified Brilliant

The patented Isee2-8 diamond has 81 facets (crown 41, girdle 8, pavilion 32) and is considered to be an octagonal modified brilliant. The Isee-2 is a quality label for this cut. Simulated hearts and arrows polishing demonstration online.

Itay�s Star

When you want to remember that very special someone in your life. This diamond that is a modified kite shape that is reminiscent in some ways of a star and shows a star facet design around the culet. It is can be cut and polished as a brilliant with 41 facets or as a step cut with 32 facets.

Jubilant Crown Cut

The Jubilant Crown � (small table - 73 facets - modified round - 16 additional facets on the crown)� was introduced in 2002. The cut was inspired by the Jubilee Cut produced during the reign of Queen Victoria. It was designed and patented by Edwin B. Cutshall of Virginia in early 2000. The Jubilant Crown� has been featured in the following publications: Modern Jeweler, Southern Jewelry News, Rapaport Diamond Report, and National Jeweler.

Jubilee Cut

The Jubilee Cut diamond is a unique step in the evolution of diamond cutting. For the first time ever, a visibly square shaped diamond has the brilliance and fire of an ideal cut round. The Jubilee Diamond is currently being touted by it's manufacturers as a superlative "modified" square diamond and is the newest version of its immediate predecessor the "Queen of Hearts" Diamond (same manufacturer) which was heavily promoted as recently as a few months ago as being the best of all modified square diamond shapes. The "Queen of Hearts" diamond, in turn replaced the "Regent" cut diamond (same manufacturer)which at it's inauguration was marketed as the best modified square shape diamond. The Jubilee Cut's patent-pending design is the result of three years of research and brings hearts & arrows brilliance to the square shaped diamond. Unmatched light performance in a square shaped diamond.

Jupiter Cut

Gitanjali holds the patents for 26 unique cuts including the Jupiter Cut. Created by a highly skilled workforce under the supervision of the Belgian expert, Adri Voorn, most of the cuts were branded after the patenting process was completed. An exclusive marketing program is also being developed with brochures and literature � a value-added proposition for the buyer.

Kessler 81

The Kessler 81 is a signature diamond featuring 81 facets that was designed by Moses Hodara and cut in Netanya Israel. To create this diamond, the master cutter selects polished round diamonds with 57 facets and adds 24 more facets during the polishing process producing diamonds, as the internet site says, �that dance in every ray of light�. Kesslers Diamond Center (5 locations in Wisconsin) believes in the importance of being good corporate citizens, so they have developed a number of ways in which they try to give something back to their local communities.

Kiss Cut

Yossi Atuar has created a new cut that�s unlike any other fancy diamond known today. He calls it the Kiss cut. It features an elongated stone, shaped like two lips. Atuar is hoping that a manufacturer will fall in love with the cut and put it into production.

Kissing Diamonds

Here's one for the romantics. Instead of having two diamonds side by side, the Kissing Diamonds ring sets them end to end (or, more properly, culet to culet) so that the shape of the diamonds from kissing lips. Truly innovative, the Kissing Diamonds is a patented product and each piece is hand crafted by the highly experienced jewelers at the house of Kissing Diamonds. Every piece comes with a center diamond on top and a partnering diamond inverted on the bottom - forming the Diamond Kiss. Exclusive to Goldsmiths, each pair of Diamonds is carefully selected in order to create the most compatible unison.

Kite Diamond - Traditional Cut

The Kyte Diamond was available exclusively at Bailey Banks & Biddle set in earrings, necklaces, and crosses. The proprietary kite shaped diamond was handcrafted by Leo Schachter for the jewelers.

Kleinhaus Trapezoid

The new Kleinhaus Trapezoid joins a wide inventory of hard to find fancies including: princess cuts, radiants, marquises, ovals and heartshapes, half-moons, trillions, and tapered and straight baquettes..

Korloff Cut

Korloff Paris, an international luxury brand with more than 45 boutiques and 450 points of sale, opened its first boutique in the United States in Salt Lake City, Utah. At the center of the Korloff brand is an 88 carat black diamond, the Korloff Noir. Beautiful internet site featuring the Korloff Cut - an 8 sided rectangular modified emerald shape cut.

Kotlar Cushion

The branded Kotlar Cushion is based on an antique cushion cut. This modern version has double the number of facets arranged in a unique pattern. This cut adds 3 facets to the traditional 58 facets in rounds and is designed with a facet arrangement in which the 4 main star facets point toward the corners of the stone.

Kristall Radiant

Kristall Smolensk has developed more than 80 unique fancy diamond cuts, including the Kristall Radiant - a modified square cut with side faceting that produces superior return of light performance. Promotional material.

Kristall Russian Cut

Nate Morgan, Sr. emigrated from Europe in 1900. His destination was Salt Lake City, Utah; where his father's friend had a pawn shop that Nate could work in. After a little over a year, he became the store manager and he saved most of the money he earned, and in 1914 he and a friend purchased a store in Burley, Idaho. From here, they opened a store in Pocatello, Idaho. Nate was very customer service oriented. He hired a goldsmith and a watchmaker to help serve his customers. During this period of time, the railroads were one of the nation's largest businesses. They employed nearly 10 % of all industrial workers. Pocatello was a main hub for the Union Pacific Railroad. Morgan's became the official inspector for the railroad, meaning all railroad employees in the area had to have their railroad watches inspected and calibrated at Morgan Jewelers. This was done only by the official watch timer in order to keep the trains running on time. In the 21st century, accuracy and quality can be found with the jeweler�s Kristall Russian Cut diamonds � exquisite diamonds mined, cut, and polished in Russia and set in 14 karat gold. Bridal jewelry comes in an elegant keepsake box. Morgan Jewelers has now expanded to 17 stores across the western part of the USA. Most locations and the company�s headquarter are in Utah, additional states include Montana, Nevada, Washington, Oregon, and most recently Idaho.

Kristall Symphony

Kristall Smolensk has developed more than 80 unique fancy diamond cuts,including the Kristall Symphony - a modified corner-cut princess with 89 facets. Promotional material.

Kya Diamond

"Our task was to create a South African diamond brand that would give a compelling reason to buy diamonds and create huge desire and preference for diamond jewelry amongst the domestic consumer target segment," said Thoko Modisakeng, DTC marketing manager. "The brand is meant to provide value to all the stakeholders in the value chain and bring diamonds into the news." In order to communicate the new Kya marketing activities, the DTC ran retailer briefing sessions in mid March in Cape Town and Johannesburg. The diamond (representing the power and individuality of women) concept celebrates the success and independence of South African women today, according to the DTC.

Kyte Diamond

The Kyte Diamond was available exclusively at Bailey Banks & Biddle set in earrings, necklaces, and crosses. The proprietary kite shaped diamond was handcrafted by Leo Schachter for the jewelers.

Lazare Diamond

With polishing factories in South Africa, Namibia, Puerto Rico, and Russia, Lazare Kaplan International specializes in premium-priced diamonds and diamond jewelry. More than 20 years ago, Lazare Kaplan was the first to cut diamonds to ideal proportions, to laser inscribe diamonds (with their logo and an ID number), and offer this unique cut as a brand. Today, every Lazare Kaplan diamond (.18 carats and up) is laser inscribed with the Lazare logo and a unique identification number. All of the diamonds are mounted in either pure platinum or 18K gold. The company�s tagline is: The original ideal cut diamond.�

Le Lumiere

The "Diamond Pen" By Lumiere, Le Lumiere� Ltd. has conceptualized a new design for a writing instrument. Le Lumiere� (patented pen), first of its kind in the world, features a 0.10 carat hearts & arrows and up to 1.00 carat diamond mounted with in a white gold crown. Viewed by the built-in mini loupe viewer (with a lens embedded in the barrel) one can see the beauty of the diamond from within. Every �Heart and Arrows Diamond Pen� is the masterpiece of unparalleled craftsmanship. The quality is certainly not a doubt as every pen comes with Le Lumiere� Certificate along with an elegant gift box. Hong Kong and Southeast Asia. The concept and designs of the jewelry are registered and patented. New patented pen set with a diamond in the cap with a mini-viewer to see the hearts and arrows pattern was launched by tennis stars Serena and Venus Williams.

Leafz

The unique leaf shape of Leafz by Trapz� is inspiring designers to create floral designs and others based on nature. It is also opening up new possibilities for multiple use in tennis bracelets, eternity bands, and necklaces.

lelumiere hearts

The patented pen (as seen above) is set with a diamond in the cap and a mini-viewer so that you can to the hearts pattern as shown on the left. Viewed by the built-in mini loupe viewer (with a lens embedded in the barrel) one can see the beauty of the diamond from within and the geometric pattern as shown here.

Leo Diamond

The patented Leo Diamond (66 facets � round diamond) is designed and handcrafted by the skilled diamond artisans at Leo Schachter , a company that has built its reputation over four generations as one of the world's leading manufacturers of fine diamonds. The unique symmetry and placement of its facets result in fire, sparkle and brilliance that will take your breath away. Every Leo Diamond is measured and certified for superior Return of Light, and comes with written certification.

Lion Cut

The name Lion Cut is a reference to the lioness, the official master stamp of its designers, Paul and Julien jr. De Maere and Anne Marie Declercq. The Lion Cut�s pavilion is standard; the action is on the crown design that looks like a combination of a standard rose cut and the less popular Swiss cut.

Lone Star

The flag of Texas has a lone star as its prominent feature; and Texas is known as the Lone Star state. The characteristics of this special cut (designed by 2 native Texans) is the appearance of a 5 point star when the viewer looks directly into the stone. The Lone Star Cut was designated as the official State Gemstone Cut of Texas in 1977.

Lotus Cut

The Lotus Cut �, based on the shape of a lotus flower, symbolizes spiritual enlightenment in cultures around the world. The lotus shape is available in 2 designs with the number of facets (57 � 72) depending on the shape of the (3 leaf or 4 leaf) design.

Lotus Ring

A single diamond, serenely poised in a Signature Lotus Ring�, is a favorite choice for active lifestyles. Judy Libby Brown and Steve Brown participated in a Diamond Safari in South Africa with their private label brand and also volunteered building a new home with Habitat for Humanity while they were in there. They also met with sightholders and learned about the diamond cutting process and also selected diamonds for their jewelry store in Freeport Maine. You can read about it on their internet site and their blog www.browngoldsmiths.com/backtothemines/blog.cfm.

Love & Passion Solitaire Diamond

The Love & Passion Solitaire diamond ring includes a secret diamond set inside the band. It symbolizes the infinite love that is shared between significant others. It is a ring that was a born of desire. A desire to commemorate, surprise, celebrate or simply indulge by the giving and wearing of classic and timeless diamond creation.

Love and Light

In a world where branded jewelry is the future, Efune & Efune are setting the style with their sought-after Love and Light� collection. Love and Light� is a classical collection of diamond jewelry that has been created to exude more sparkle and dazzle than any other. Artfully crafted, using the finest precious metals, it is the only of its kind - stylishly showcasing the magnificent South African Idea Cut� Diamond.

Love Diamond

Love� Diamond - hearts and arrows. Chow Sang Sang (CSS) connection in Hong Kong. Significant investment in marketing. More than 100 doors. In New York, in February 2007, the Love Diamond Company and Saks Fifth Avenue hosted an exciting event showcasing diamond cutting demonstration and free diamond jewelry/loose stone evaluation by master gemologists from Antwerp, Belgium. The 3 day event saw a good response from the regular customers who themselves tried the actual diamond cutting. The Love Diamond�' in jewelry or loose stones is also available at the Damas Les Exclusives boutiques at Deira City Centre and Le Royal Meridien Hotel in Dubai, and also in Qatar and Bahrain. �One good thing is that we share the same objective of fulfilling the dream of each woman by giving her the best quality diamonds that she can treasure for her entire life and can pass it down the generations as a token of love and beauty,' said Mr. Tamjid Abdullah, Deputy Managing Director of Damas, a partner of the Love Diamond Company in the UAE.

LoveFire

Hearts and arrows - 58 facets - trademarked - offers its authorized distributors television scripts, cinema ads, and billboard formats. Master Diamond Certificate. AGS ideal cut. GIA ex ex.

Lovemark

74 facets - round - patented. Marketing program. Earrings and 3 stone diamond rings come with a Lovemark Diamond Jewelry Certificate. Patented "beam tracing" technology. GIL was chosen as the lab for a new 73 faceted round diamond cut, the Lovemark�, produced and distributed by Stuckey Diamond of Houston, Texas. Plans were that the Lovemark would be sold exclusively through a small group of select retailers the first year, and then to about 500 independent retailer customers of Stuckey in 2005. According to GIL (Gemworld International Laboratories), �The Lovemark exhibits excellent light performance qualities. Stuckey worked with DTI to design and manufacture a diamond that registers a minimum of Very Good on our Cut Quality Index� and all rate Excellent on our Light Return Index�.�

Lucere� Diamond

The Lucere� diamond is a square stone with a step cut crown and a brilliant pavilion.To maximize the brilliance of the diamond (65 facets - 25 facets on the crown and 40 facets on the pavilion), Ernest Slotar, Inc. cuts round octahedron within a strict set of parameters of table and depth percentages, hence the registered trademark "Cut By Gauge". A diamond in the Lucere cut has 3 tiers of step cut on the crown, with modified round brilliant facets at the pavilion. Because the Lucere Diamonds are cut within strict parameters, it is easy to match the stones and the cut corners make them safe and simple to set. The full brand name is "The Cut By Gauge Lucere Diamond". The majority are polished in Johannesburg, South Africa (at a factory that employs more than 20 workers). Polished production is from 0.40 to 11.00 carats, in a full range of colors and qualities. GIA or AGS certificates. Ernest Slotar, Inc. also provides its proprietary certificates with images of the diamonds. Lucere diamonds are girdle-inscribed with the Lucere name and an identification number unique to each stone. There are 2 types of Lucere diamonds. The American Lucere features a step-cut crown and a brilliant-cut pavilion. These diamonds are always square. The European Lucere, fashioned likr a radiant-cut diamond, has 20 more facets than the American version (16 of the additional facets are placed on the crown and four on the pavilion). The European Lucere can be cut and polished either as a square or a rectangle.

Lucida Cut

A patented Tiffany original, the Lucida� (50 facets � square � mixed cut � asscher/cushion)) with its brilliant style pavilion and high-step crown is a considered to be a �modern masterpiece�. Lucida� which means the brightest star in a constellation, is shown here as a 3-stone ring, with 2 matched bezel-set Lucida side stones and a Lucida center stone.

Lucida Rectangular Cut

A patented Tiffany original, this interpretation of Tiffany's original Lucida diamond cut features a dramatic elongated profile. Pictured here, the rectangular Lucida� diamond is shown with 2 triangular side stones. Lucida� which means the brightest star in a constellation� is available exclusively at Tiffany & Co. worldwide. Certificate of authenticity and integrity.

Lucky Leaf

Patented diamond cut by an Israeli diamond designer. Very close to a 4 leaf clover in design. White and natural fancy colors. Diagram is of the cut as seen from the pavillion of the stone.

Lucy Cut

The new Lucy Cut combines the beautiful square shape of a princess, yet still displays the fire and sparkle of a round diamond. Each diamond has the name inscribed on the girdle. The Lucy Cut comes in 1.00 carat and up. Sold loose or set in rings.

Lumiere Cut

The Lumiere Cut � a diamond that is said to break all the rules - is a modified round with 121 facets. �In designing the Lumiere cut, it was a goal to create a style that was unique to the industry, but would not compromise the brilliance of the stone,� said Simon Ghanimian, president of Simon G. Jewelry, in an interview with www.seasonmagazine.com. Simon works (preferably) with 18 karat gold or platinum � and uses only natural diamonds (white and natural fancy colors) imported from Belgium, Israel and India. The Simon G. Jewelry line is available at Nordstrom and private and independent retailers throughout the USA.

Lumina Diamond

How can you easily identify a Lumina Diamond? Every Lumina Diamond is cut for maximum beauty, not weight; and every diamond - .18 carats and larger - has an individual identification number specially laser inscribed on its circumference. All Lumina jewelry is covered under a 5 year service plan.

Luminis Star

The Luminis Star is an 89 facet octagonal brilliant.

Luminosa

The Luminosa is a patented modified round with 97 facets. Light Trace certification for brilliance, scintillation, and light reflection. Exclusivity promised to select retail jewelers.

Luna Cut Diamond

The Luna Cut is a proprietary cut patented by a Ramat Gan diamantaire. Set in jewelry. More details online.

Lure of Light Marquise

Love the ultra-feminine look of curvaceous marquise and oval diamonds? What makes these beauties shine so bright? Cut. Each Lure of Light diamond boasts strategically cut facets. Rogers and Andrews Jewelers are located in Texas, South Dakota, Iowa, Missouri, Arkansas, Nebraska, Kentucky, Indiana, Ohio, West Virginia, and Florida.

Lure of Light Oval

Love the ultra-feminine look of curvaceous marquise and oval diamonds? What makes these beauties shine so bright? Cut. Each Lure of Light diamond boasts strategically cut facets. Rogers and Andrews Jewelers are located in Texas, South Dakota, Iowa, Missouri, Arkansas, Nebraska, Kentucky, Indiana, Ohio, West Virginia, and Florida.

LV Diamonds - Louis Vuitton

Louis Vuitton has launched two new patented diamond cuts. One is a rounded-cut flower diamond, and the other is a pointed-cut flower diamond. The LV diamonds have between 61 and 77 facets, and are set into various pieces of jewelry, including a necklace with 108 carats of diamonds retailing at $4 million. The collection has been named "Les Ardentes".

Magnum Rose

The Magnum Rose was debuted in London with pink champagne. The Robb Report (2003) featured this diamond, stating, �The showpiece of Webster�s new Dom Perignon Rose jewelry collection is the Magnum Rose, an exceptional emerald cut 11.19 carat fancy pink diamond that was cut by the Steinmetz diamond house and set in Webster�s diamond encrusted star pendant.�

Maharaja Cut

This is one of the more interesting multi-faceted cuts that were designed on behalf of Gitanjali Gems Limited by Adri Voorn. United States Patent - D504,636. The patent diagram is shown from the pavilion.

Maple Leaf

Marigold Cut

With 33 facets on the crown, 32 facets on the pavilion, the octagon shaped Marigold cut has the total of 65 facets (step cut on both the crown and the pavilion). The Marigold Cut was originally introduced as part of a group of "Flower Cuts" by De Beers 10 years ago. Nicholas Oppenheimer, chairman of the De Beers Group, presented the 5 new diamond cutting designs at the 24th World Diamond Congress in Singapore in August 1989.

Marina B Cut

Patent granted in 1980, this diamond is a cross between a triangle, a heart, and a pearshaped drop � unmistakably Marina B, Retail jeweler and designer. Madison Avenue and Europe locations.

Marquise - Traditional Cut

Taking its name from a French legend, this cut is a modified brilliant with 56 facets.

Master Cut

The Master Cut diamond is only available to select jewelry shops that belong to The Company of Master Jewellers (approx. 90 shops in UK). The benefit of the Master Cut diamond is an additional 16 facets - a total of 74 as opposed to a normal brilliant cut with 58 facets. The Master Cut has been specially developed by The Company of Master Jewellers and comes with a Diamond Certificate. Every diamond is graded on the 4 C's - Color, Clarity, Carat and Cut. The Company of Master Jewellers was formed in 1980 and is considered to be the leading buying group for independent jewelry in the UK and Ireland. Membership is restricted to independent jewelers who can prove that they conform to strict guidelines in terms of the quality and the service they offer to their customers (approximately 160 shops). The Company of Master Jewellers hold written confirmation from the majority of their suppliers stating their support to and confirming the Kimberley Process. Those suppliers outside of the CMJ all clearly state on their invoices their compliance to the Kimberley Process.

Millennial Sunrise Cut

Oval cut with 7 tables and a total of 43 facets. Patented. The Millennial Sunrise is a diamond cut that was created for the new millennium. The design� invented in 1998� is cut in Israel in a state-of-the-art factory in Ramat Gan. The company has both a U.S. and an international patent on the cut. Third generation diamond manufacturing and distributing company, Israeli-based Yossi Yerushalmi Diamonds. Its New York marketing subsidiary, Yerudiam, distributes in New York. The company holds a Canadian sight through Aber.

Montblanc Cut

As a reference to the legendary star which has become its trademark and logo, Montblanc commissioned the design of a unique diamond to mark its centenary. This distinctive diamond (that is a part of the pens and watches and jewelry) is a patented 43 faceted cut. The diamond shape took 8 years of research and development to create and is supplied to the company by a DTC sightholder. The company released limited edition anniversary items featuring the diamond. The Montblanc sport tantalum automatic watch has a screwed crown with an automatic Helium valve featuring the diamond limited to 100 pieces. The cap of the Montblanc Meisterstuck Solitaire 1906 pen, which is limited to 1906 pieces, is crowned with the anniversary diamond. Montblanc hosted a VIP gala, "The Night of Stars", on Friday, February 2, 2007, in the ski town of Chamonix, France, to celebrate the launch of their new Diamond Jewelry Collection. The highlight of the evening was the catwalk show. Five top models, Naomi Campbell, Spanish model Nieves Alvarez, German model Franziska Knuppe, Chinese model Mary Ma and Phil Collins' daughter Lily Collins presented the new collection. A diamond collection was also premiered during the 2007 Oscar awards ceremony on February 25 in Qatar. Three necklaces were set with the star shaped special cut including the Etoile necklace. After Qatar, the jewelry will next be displayed in the UAE and then across the world. [The diamonds set on every Montblanc jewel-encrusted product have been purchased by Montblanc from legitimate sources not involved in funding conflicts and in compliance with the United Nations Resolutions / the Kimberley Process certification system (System of Warranties). Montblanc hereby guarantees that these diamonds are conflict free, based on personal knowledge and/or written guarantees provided by the supplier of these diamonds.] Boutique locator online.

Montblanc Cut - Pen

To celebrate a century of passion and soul, Montblanc has created a unique diamond shape with 43 facets, cut in the form of the Montblanc signet. The diamond pays tribute to the summit of Mont Blanc as a symbol of the highest standards of perfection and master craftsmanship. The Montblanc Diamond crowns this special edition Starwalker fountain pen. (The pen features a cap head that holds a diamond that has been cut into the shape of the famous Montblanc star.) The fountain pen has been designed to appeal to a new generation of Montblanc devotees and has a special ink feeder system for improved writing. The barrel and cap are made of precious black resin accented with three platinum-plated rings and clip. The famous Montblanc diamond star on the top of the cap appears to float in its dome of clear acrylic. The Starwalker has a hand-crafted, rhodium plated 14 ct. gold nib and takes the standard Montblanc ink cartridge. The Starwalker 100 Years Special Edition fountain pen is supplied in a luxury presentation gift box . The pen has a medium nib and comes with a two year guarantee against mechanical defects.

Movado Diamond

The Movado is a 114 facet modified round cut that is patented.

Movado Princess

My Girl

Displaying the perfect balance of fire, brilliance and scintillation, this 8 sided square cut reflects light only from the table of the stone. The cut displays its beauty when viewed from any angle. As the My Girl diamond is square, it is cut from crystal diamonds, which, in their rough form resemble two pyramids joined at the bottom. The Shimansky Group operates 12 retail stores throughout South Africa; and the My Girl diamond was first test marketed in South Africa in one of the Group�s stores. Initially there was a phenomenal response to the cut - the first jewelry collection sold out within the first five weeks, and the third production debuted with more than 120 designs. It is a strong contender in the branded diamond cut category, and the group is currently looking for a strategic retail partner with whom to enter the United States market.

Naledi Diamonds

Bridal and fashion jewelry that is set with Naledi South African diamonds is available throughout the USA at participating retail jewelers.

Natalie K � The Perfect Diamond

The Perfect Diamond by Natalie K - an Ideal Cut. Each diamond, just like the woman who wears it is unique; therefore, each center diamond is laser inscribed with the Natalie K logo and its own unique identification number. An EGL certificate (as well as an appraisal) accompanies the laser inscribed diamond. Authorized retailers for the branded diamond jewelry can be found online on their site.

Natural Shapes

Diamonds are the way to almost anyone's heart, but traditional cuts in hearts and emerald can be banal. Diamonds in the Rough� founder Daniel Eskapa uses natural shapes to create unusual jewelry that doesn't compromise when it comes to beauty. All Diamond in the Rough� jewelry is designed and produced using conflict free certified natural rough diamonds. The jewelry can be seen at select luxury jewelers in Italy, China, and in the USA at Neiman Marcus and Bergdorf Goodman (where the brand was launched in New York).

Nenoir Diamond

Nenoir is a CanadaMark� diamond brand that includes First Private Ownership (FPO�) meaning that each diamond is accompanied by a complete �biography� starting at the mines of Canada's Northwest Territories until its personalized registration (for the consumer) when set in jewelry. Targeted at the engagement ring market because of the emotional significance of the individual and personal connection. Certification.

New Century Diamond Cut

100 facets. Michael's Fine Jewelry or Island Legacy in Hawaii. The unique pattern of the New Century Diamond cut is recognized by all major gemological laboratories.

Nissen Cut

The way the patented Nissen Cut (square shape - 24 facets) is cut is said to give it an antique style look. The cut can be used for traditional settings as well as the fashionable channel and invisible settings. Chaim Nissenbaum is the developer of this cut that is recognized for its unique brilliance and fire. DVD featuring the cut can be shown in jewelry stores for staff and customers.

Noble Cut

Doron Isaak� a Los Angeles-based designer, introduced his Couture Gems Collection� a line of jewelry featuring the Noble Cut (a sleek version of the old step-cut kite shape) at the 2001 Luxury Show at JCK Las Vegas. The Noble diamond has a classical lineal design with 29 facets. The Noble Cut is trademarked and patented.

Noor Diamond

This is a 4 sided branded cut. Set in jewelry. The Noor� collection has been introduced in the USA by Suberi Brothers, LLC. Inspired by the dancing fire of Noor, this collection represents the stars shining before you and the glittering promise of the brightly-lit heavens. A number of designs in rings and bracelets can be seen online at www1.macys.com.

Nordic Fire

Nordic Fire diamonds - the finest quality stones sourced from Diavik and polished by master craftsmen in Belgium. Nordic Fire gems are guaranteed to be sourced from the Diavak mine known for its �issue-free stones�. Logo inscribed on the girdle of the stone. Quality certificate.

Northern Lights Diamond

From the diamond mine (located in Canada�s Northwest Territories) through the cutting and polishing process, all Polar Bear diamonds are Government certified 100% Canadian in origin. Each Polar Bear diamond is inscribed with the image of a polar bear, located on its girdle. The colorful streams of light that appear in the northern night sky were the inspiration behind the creation of the celebrated Northern Lights diamonds. The dispersion of light within the 89 exquisitely polished facets surrounding a prominent 8-sided crown is a display unlike any other.

Novel Cut

Cut to optimize the dispersion of color and maximize the uniformity of color throughout the diamond, the angles on the Novel Cut were first changed on the crown and the pavilion of a princess cut. This technique was also applied to ovals, heart shapes, and other classic fancy shapes. Joint ventures with jewelry stores in the USA and Hong Kong. Well-matched color layouts � graduated sizes � for necklaces and bracelets.

OE Diamond

OE stands for �Over Excellence�. The cut design is for a diamond for ornamental use - US Patent 6694778 - assigned to Hohoemi Brains, Inc., Japan. A cut design for diamonds having a crown of substantially a frustum shape and a conic pavilion.

Old Mine Cut Diamonds

Cut by hand, old mine cut diamonds were a form of a modified brilliant round cut with a variety of internal facets, and with an outside girdle being �as round as possible� but �more often than not tending towards the squarish in shape�. They often have an open culet on the pavilion.

Oliva Cut

Oliva has created its own unique diamond cut ,the Oliva Cut. The Oliva Cut� diamond is less expensive as it is less in carat weight while maintaining the same surface area. The Oliva jewelry brand is easily recognizable at jewelers from Japan to California from Alaska to Australia, by its prominent and distinctive display and packaging.

Onyx Cut

The Onyx cut is a patented proprietary composite cut made up of 9 stones that provides a cost effective solutions for this trendy square style. Onyx provides the 9 stones at a variety of sizes, calibrated to specific jeweler's measurements, in a precise matching of size, color, and clarity, and are optionally supplied with already made grooves for invisible setting per request.

Oval - Traditional Cut

This brilliant cut shape (56 facets) is very popular in engagement rings.

Part Heart

LID is constantly presenting new designs, collections and brands including proprietary cuts such as the Part Heart� diamonds. The Part Heart� is a composite heart shape that is made from 2 pear shapes. For each new cut that is developed, LID designs an innovative and unique line of jewelry collection that matches the contour of the new cut. These differentiated products have enabled their client to establish a solid competitive advantage in their markets. LID uses the most advanced technology for production; including laser guided robotic arms for fast, precise and consistent cut. Diamonds are Kimberly certified - guaranteed not to be conflict diamonds.

Passion Flower

The Passion Flower� diamond is a unique round designer cut. Created by a master diamond cutter, this patented design is precision cut for maximum brilliance and fire. The unique shape and placement of facets maximizes light return producing a stone with vivid liveliness and sparkle that is brilliant and white from all angles. Produced in extremely limited quantities, each Passion Flower� diamond is laser inscribed with the title and year of the cut, edition #, and designer�s initials.

Passion8 Round

The patented ideal cut round - point of sales and brochures - marketing material. Australia and New Zealand. Each Passion8 Round diamond with its 58 exactly placed facets produces a magnificent pattern of Hearts and Arrows when viewed through the specially designed Passion8 scope. Passion8 has been created with one underlying principle in mind - confidence through quality and superiority of product.

Passion8 Square Cut

Like its sister (the Passion8 round diamond) the Passion8 Square diamond is unique in its cutting because all of its facets have been placed in the optimum and perfect position to refract maximum brightness. This is evidenced by observing the results produced when a Passion8 Square diamond is placed in the Fire Trace light analysis device. This computer controlled device measures the exact and precise amount of light that is reflected and refracted in a diamond when placed under varying light conditions.

PATENT DIAGRAM # D463,314

This composite diamond is described by the assignee, L.I.D. Ltd., as a combined flower shaped gemstone.

PATENT DIAGRAM # 550,115

The ornamental design for an emerald/square cut polished diamond with 4 pavilion cuts was granted a patent in September 2007 to Ashi Diamonds.

PATENT DIAGRAM # D493119

Modified round patented to Star Diamond Group, Inc. (New York, NY) in 2004.

PATENT DIAGRAM # D503,903

The ornamental design for a cut diamond, as shown and described for Yahalohei Espeka International Ltd.

PATENT DIAGRAM # D503356

The ornamental design for a diamond granted in March 2005.

PATENT DIAGRAM # D516,939

The ornamental design for a gemstone as shown and described for Mayflower Diamonds, Ltd. (Ramat-Gan, Israel).

PATENT DIAGRAM # D522,399

The ornamental design for a pear shaped diamond as shown and described for Diacor International Ltd.

PATENT DIAGRAM # D523,373

The ornamental design for an 81 facet decagonal cut diamond as shown and described for Dimexon Diamonds, Ltd.

PATENT DIAGRAM # D526,924

The ornamental design for a diamond for The Stuckey Company (Houston, Texas).

PATENT DIAGRAM # D527,670

The ornamental design for a diamond, as shown and described.by Dhanani; Vinu (New York, NY).

PATENT DIAGRAM # D528,460

The ornamental design of a diamond, as shown and described for Zale Canada Co.

PATENT DIAGRAM # D529836

The ornamental design for a diamond described as a �star diamond� granted in 2006.

PATENT DIAGRAM # D535907

The ornamental design for a gem granted in January 2007.

Pearshape - Traditional Cut

Named because of it's shape, the pearshape stones is also referred to as a teardrop.

Peoples Diamond

This diamond with its 128 facets is a private label exclusive to Peoples Jewelers in Canada.

Perfect 10

Unique cut showing 10 hearts and 10 arrows launched Japan in 2005. The diamond is cut with 81 facets and a 10 side table showing an image of 10 hearts and arrows. The diamond is available on the local Japan market and the goal is to develop the cut as a successful brand. The rough is from Russia and the cut was developed by a Russian company. Gems Classique marketing in Japan - advertising and product endorsements.

PetalPlus

Composite cut with 6 arched pie-cut diamonds.

Phoenix Cut

Diamonds from Israel and Russia - a blend of unique stones ranging from all sizes, colors, shapes, and prices � including a new collection - the Phoenix Diamond. Search through the online database to find the diamond of your choice.

Pie Cut

4 stone composite cut with pie shape diamonds. Three stone ring set with this composite cut.

Pink Luxury

The commitment to quality, beauty and rarity, which has spanned generations, are the cornerstones that have come to define PinkLuxury. As our predecessor poured over the fabled sight boxes of diamonds for DeBeers in the 1950s, it was noticed that some diamonds, even in the rough, possess a beauty and power that make them unique and special. Our passion for finding the special characteristics of these rough, uncut stones continues to this day as the evolution of the brand that started 50 years ago.

PM Diamond

Perfectly Matched PM trademarked small brilliant diamonds (18 � 45 points) offer customers added value for multi-diamond jewelry. PM diamonds were launched with pilot programs in 2 prestigious jewelry chains in the United States, as well as in Hong Kong, where the launch was accompanied by a hi-profile event, and backed up by in-store displays and a broad advertising and promotional campaign.

Polar Bear Diamonds

From the diamond mine located in the Northwest Territories, through the cutting and polishing process in the company�s advanced diamond cutting facilities, all Polar Bear Diamonds� are Government certified 100% Canadian in origin. Each Polar Bear diamond is inscribed with the image of a polar bear, located on its girdle. Special shapes include radiant cuts.

Polar Ice Canadian Diamond

The Northwest Territories (NWT) certification provides the diamond proof that high standards were met, including a gemprint (a non-invasive identification system that scans the image of the diamond). A serial number is etched by microscopic laser on the girdle of the stone. To assure authenticity, diamonds also have certificates from an independent lab such as AGS which specializes in special cuts. Retail locater on website.

Premier Cut

Marketing tools include point of purchase materials. Certificate. Bangkok Thailand.

Princcessa

LID is constantly presenting new designs, collections and brands. Special items such as the patented Princcessa� cut is an example for the company�s ability to enhance their clients� competitive positioning and to set new trends. The Princcessa� is a fused princess comprised of 4 precisely matched square princess cut diamonds in a design that is priced significantly lower than an equivalent single stone would cost. LID uses the most advanced technology for production; including laser guided robotic arms for fast, precise and consistent cut. Diamonds are Kimberly certified - guaranteed not to be conflict diamonds.

Prince Cut

Avi Paz Fancy Ltd. is the sole manufacturer of the Prince Cut and supplies the patented diamonds only to authorized dealers. The Prince Cut was awarded international patents and a U.S. patent in August 2002.

Princess Bellissima

Unique composite cut - princess center stone + 4 marquise cuts to form a round solitaire - patented in China.

Princess Cut - Traditional Cut

Brilliant style shape, sharp uncut corners, typically cut perfectly square. a princess generally has 76 facets. This shape lends itself to invisibly set jewelry � and is often calbriated for exact measurement and sizes � straight and graduated.

Princess of Hearts

Ideal square cut hearts and arrows, certified by IGI. 80 facets. Advantages: better light reflection and dispersion of colors. Cut and polished in Antwerp.

PrincessPlus Cut

PrincessPlus� - 101 facets - patented and trademarked - princess shape - optimized its light return by the way the facets are positioned and cut. One of the features of the cut is �brightness� and the way EFD explains and quantifies how much light is returned. Return of Light Certificate. Set in jewelry - engagement rings, pendants, earrings, etc. Strong advertising and marketing support. Available at retailers in the USA. Featured online on Amazon. Advertising targets the Bridal Jewelry market with engagement rings.

Princette Cut

The Princette is a 48-facet brilliant princess cut baguette. The Princette name is a trademark of Mark Silverstein Diamond Import Co. Pictured is the tapered shape. They tend to show greater brilliance than a traditional baguette and are often used as side stones.

Pristine Heart

A new round brilliant cut marketed under the "Pristine Hearts" brand, the cut bears a heart shape when seen under a 10x loupe or even with the naked eye for bigger sizes from the stone's pavilion. The heart shape makes the cut stand out from regular round diamonds. With 73 facets the cut is patented worldwide. The cut is available from 25 points to 1 carat in J and up colors, SI and up clarity. Currently, the company can produce 5,000 pieces a month.

Private Label

South African special cut diamonds for private label customers and individualized programs. Safari. Marketing program. Brochures, advertising, billboards, etc.

Private Label � South African Diamonds

For all the right reasons. Private Label collection of South African diamonds. �A legendary diamond brand does not just happen. It must stand the test of time.� Source of rough diamonds: South Africa. Security code inscribed on diamonds. Defined as a socially responsible diamond, the brand promises that consumers are supporting an open verifiable supply chain. Beautiful brochure that can be downloaded. Safari and luxury travel programs.

PRO68

Coordinated with the DTC, Eurostar Diamond Trader�s Pro68 (68 facets) is a very effective branded diamond campaign in Taiwan. The �Pro68� diamond jewelry line features the 68-faceted octillion diamond.

Protea Cut

80 facets. Name of a South African flower. It is possible to see a complex flower from the culet.

Proudly South African

Proudly South African (PSA) is a South African government initiative to promote national companies which, in turn, create jobs and economic growth. Companies that meet the Proudly South African standards can use the PSA logo to identify themselves, their products and services. Consumers know that they can trust the symbol. Each Schachter & Namdar Asia diamond has the PSA logo inscribed on the girdle (visible only with a 10x loupe) and is guaranteed to be a natural South African stone. The brand is sold in more than 30 Goldheart shops in Singapore and Malaysia. Sales through CSS Jewellery and Luk Fook Group in more than 80 stores in Hong Kong. Branding Program. The campaign was launched in March 2005, and is said to have received good support from the South African government. Retail partners are provided with marketing information including a CD, brochures, and leaflets with educational messages aimed at guiding customers through the process. Consumer-oriented advertising campaigns in individual markets includes: In Hong Kong, print advertisements and editorials in leading consumer magazines; in Singapore and Malaysia, television commercials and advertisements (in local consumer magazines and in-flight publications by national airlines).

Provo Rose

Definitely designed for color! Sundance unveiled the Provo Rose, a 10.09 carat natural 58 facet vivid pink diamond, at the JCK Show, Las Vegas, 2006. The West Orem, Utah, company used its advanced high-pressure, high-temperature (HPHT) process combined with irradiation technology to transform a large natural brown Type IIa diamond into the branded Provo Rose. Plans were to place the diamond in an auction in Dubai taking place during the International Colored Gemstone Association (ICA) Congress in May 2007. The Gemological Institute of America (GIA) graded the Provo Rose as a fancy-orangey-pink with an even saturation of color.

Pure Lustre

Innovative luxury diamond program with marketing support. South African rough. Katz ideal cut. Certificate - laser inscription - brochures - in-store training. Promotional material, co-op advertising, displays, special events. AGS Grading Reports. The company�s packaging for their branded diamonds is designed to enhance the mystery and excitement of receiving a diamond ring.

Quatre Feuille

This patented ( USA 506,410) cut was developed for square diamonds. The cut has 4 tables on the square diamond instead of one. The multiple tables produce brilliance and sparkle from every angle. Each of the 4 tables,is rounded (like a petal,) and when viewed from the table they create the appearance of a flower.

Quattour

Quattour is an exclusive, patented design branded by Continental Jewellery that highlights the art of invisible setting with a combination of four princess cut diamonds to form a single diamond. To the naked eye, the four diamonds magically transform into a solitaire look with a 4 prong setting. Quattour comes in squares, ovals, and fancy cuts that are elegantly illustrated in a comprehensive collection of rings, bracelets, necklaces, pendants, and earrings.

Queen Cut

Gitanjali holds the patents for 26 unique cuts including the Queen Cut (octagonal shape). Created by a highly skilled workforce under the supervision of the Belgian expert, Adri Voorn, most of the cuts were branded after the patenting process was completed. An exclusive marketing program is also being developed with brochures and literature � a value-added proposition for the buyer.

Queen of Hearts

The Queen of Hearts is a square modified brilliant cut. The "Queen of Hearts" diamond replaced the "Regent" cut diamond (same manufacturer) which at it's inauguration was marketed as the best modified square shape diamond. With the growing frustration in finding princess or radiant cut diamonds with superior optics one company has heeded the call regarding modified squares with a brand new cut called the Queen of Hearts. Goodoldgold.com presents it's first Internet introduction along with my no compromise analysis of the cut from soup to nuts.

Qui Cut

The Qui Cut is a modified square cut with rounded corners. The Qui Shape Compass (89 facets) and the Qui Shape Brillo (58 facets) are both cut from rough diamonds called cubes. Trademarked and patented. They are proprietary to Qujio, a jewelry store located in Bruges, Belgium. Set in jewelry by Peter Quijo.

Qui Vive

The Qui Vive is a square shaped diamond (64 facets) on the idea of a princess with rounded corners. The diamonds are usually cut from natural fancy color (yellow of brown) rough diamonds. Available exclusive in Belgium, in Bruges, at the jewelry store belonging to the designer, Peter Quijo. The proprietary diamond cut is protected with an international set of patents and trademarks.

Q'uortia Cut

The Q'uortia is a patented composite diamond made up of 4 individual diamonds invisibly set to look like one round diamond. Set in a line of jewelry, it is available exclusively through Ora Alexander. The 4 stones that make up each Q'uortia are hand-cut in Israel.

Radiant Star Cushion

Traditional round brilliant and cushion cut diamonds have always been cut with 58 and 57 facets. At Helzberg Diamonds, a bold new approach to diamond cutting created rounds and cushions with 145 facets. The additional surface area of those extra facets means the diamond has more potential for sparkle, but that's not enough. The facets must be carefully arranged in order to capture and play with the light as much as possible, resulting in an exceptionally brilliant and scintillating diamond. Certified by the International Gemological Institute, the certificate of authenticity provides an accurate statement of the diamond's weight, color and clarity, based on an internationally recognized system. GemEx (the expert in light-performance analysis) objectively and scientifically evaluates the light performance of the diamond by measuring the rates of the diamond's white light (brilliance), color light (fire) and scintillation (sparkle). In order for a diamond to earn the name Helzberg Radiant Star�, it must have ratings in the "very high" end of the scale on two of the three GemEx measurements, with none of the measurements lower than "high".

Rand Diamond

Rand diamonds are exclusively cut and polished by a South African sightholder located in Johannesburg, South Africa. Rand buys its rough only from the Diamond Trading Company (DTC), a subsidiary of DeBeers, which is the world�s largest diamond mining company. www.randbrand.com Rand diamonds are the first in the jewelry industry to feature a Provenance Report that guarantees the stone is 100% natural, unenhanced, and in compliance with all United Nations resolutions regarding diamonds (conflict free). The Rand diamond is also the first to boast of a �zero tolerance precision cut�.

RCDC Original Radiant Cut Diamond

RCDC sets the standard for evaluating and measuring radiant cut diamonds. The Radiant Cut Diamond combines the classic elegance of the traditional emerald cut shape with the sparkle of the "brilliant" cut. Until the Radiant Cut was developed and patented in 1977 by Henry Grossbard, RCDC's founder, people attracted to the elegance of the emerald cut shape had to compromise on brilliance. The Radiant Cut allows people to choose an exquisitely shaped rectangular diamond without any compromise. The Original Radiant Cut Diamond Certificate provides the hard data that ensures that each Original Radiant Cut Diamond is cut to the highest standards in the industry.

Reed�s Radiant Diamond

A diamond perfected in its cut and polish by Russian master craftsmen. Each of the Reed�s Radiant Diamonds has a unique identification number and the Kristall logo laser-inscribed on the girdle of the diamond for positive identification. Diamond Grading and Light Analysis reports.

Regent Cut

The Regent Cut is designed to give the brilliance of a round in a square shape� while offering perfect symmetry. It is named after the Regent diamond� which was part of the French Crown jewels. It is the only square shape made to hearts and arrows standards.

Remy Martin Cognac Diamond

Promotions linked to natural fancy colors are innovative to say the least. Star Diamonds (Belgium) launched a �diamond cognac� campaign with Remy Martin that featured a mini-decanter of their renowned Louis XIII cognac with a stopper set with diamonds that could be transformed into a pendant. This was sold for 1,000 euros in restaurants worldwide. [The Fleur de Diamant is a �Louis XIII de Remy Martin� Grande Champagne cognac miniature. Made from Baccarat crystal, it is presented in a limited edition numbered box, reminiscent of a jewel in its case. Its �Fleur de Lys� stopper is studded with five diamonds weighing in at 0.4 - 0.5 carats. These precious drops of a radiant amber and the crystal stopper can be removed from the carafe to become a delightfully original pendant necklace.] The Remy Martin Louis XIII Diamond Collection is sold across the USA. Louis XIII is the drink with which Winston Churchill toasted victory in 1951, the same Cognac served to Queen Elizabeth II on her 1957 visit to France. The Precious Regular Decanter crowned with a Diamond: The Louis XIII de Remy Martin regular size Edition Precieuse decanter is offered with the single unique contemporary crystal stopper created especially by the Baccarat designers for the Collection Cognac-Diamant presented in its own personal crystal clear case. Set in the crystal stopper, reflecting the unique amber color of the Louis XIII de Remy Martin Grande Champagne Cognac, is the Cognac-Diamant � a hand cut natural fancy cognac diamond0.

Rising Star � Cross

Rising Star cuts a variety of unique shapes including kites for a 4-stone composite cross.

Rising Star � Flowers

Rising Star cuts a variety of unique shapes including kites for 7-stone & 9-stone composite flowers.

Rising Star Cut

The Rising Star was granted a design patent with the U.S. Patent Office in 1992 based on the new technique of achieving its cut; subsequent patents were registered in all diamond polishing countries.. It was the first patented special cut to fully resemble a 5 pointed star. This is a full-depth stone with 56 brilliant facets (a round diamond has 57). The patented cut is sold by millimeter size rather than by carat weight. The diameter is identical to that of a round diamond but weighs less owing to loss in the polishing process. The diamond is usually cut from octahedral rough which is used for cutting round stones. More rough must be sacrificed in the cutting process; the objective is to achieve brilliance and symmetry of shape rather than to retain weight

Rose Cut

The Rose Cut is considered to be a classic special cut that first appeared as early as the16th century. During the Victorian era, rose cut diamonds were very popular booth as center and as side stones. This is a beautiful example of a rose cut stone set in a ring - crafted in platinum, the ring is set with a 1.07 carat Rose cut diamond. The diamond has 40 triangular and trapezoid facets arranged in concentric tiers. Surrounding the center stone is a sparkling halo of eighteen smaller Rose-cut diamonds. Therefore this very special ring was named, "A Bouquet of Roses."

Rounds � Traditional 58 Facets

The round brilliant is the most popular cut � 58 facets including the culet. Facets, on the crown (the top part of the diamond) include 1 table facet, 8 bezel facets, 8 star facets, and 16 upper girdle facets for a total of 33. Facets on the pavilion (the bottom part of the diamond) include 16 lower girdle facets, 8 pavilion main facets, and 1 culet.

Royal Asscher Cut

The diamond expert, Fred Cueller, says, �It�s not very often in one�s life you can hold magic in your hands that all at once reflects the magnitude of the past and the promise of the future. The Royal Asscher diamond is that magic. Cut from an octahedral shaped piece of rough to a 74 facet step-cut octagon, this diamond exhibits all the punch of a hurricane without sacrificing its quiet sophistication and regal temperament.� He further explains, �Where the Royal Asscher appears to get its magic is from its carefully sculptured pavilion.� For much more information, check out his website.

Royal Brilliant Cut

The Royal Brilliant diamond‚ a cut created by Japanese diamantaire Mickey Ishida of EX Royal Co.‚ Inc.‚ is an 82-faceted round brilliant. The cut is its own study in the aesthetics of brilliance and scintillation‚ the concept being that‚ especially in larger stones‚ the more facets‚ the more sparkle. The cut is patented (U.S. Patent #286‚387) and the Royal Brilliant name is trademarked. The company holds design copyrights in 11 other countries.

Royal Cut

The Royal Cuts - the Baroness� the Duchess and the Empress - are registered� patented cuts of Suberi Bros.� Inc. The Royal Cuts were developed in the early 1990s as a way to brand diamond shapes. They are guaranteed in writing to be cut in Israel.

Royal Heart

The Royal Heart� is an interesting composite cut. This patented and trademarked design features a heart shape that offers perfect proportions and fiery brilliance. The branded diamond was launched last year in Hong Kong. Manufactured in the company�s factory in Israel, it is offered in loose stones and set in jewelry.

Royal Rose � The Flower Cut Diamond

King's exclusive flower cut diamond symbolizes eternal love and everlasting beauty. More than 90 facets create the appearance of a flower within the center of the diamond when viewed through a reflectoscope. All Royal Rose diamonds are independently appraised and certified as to their quality and authenticity. Each diamond features a unique Gemscribe number lasered on the girdle. Included: Mohagany-finished jewelry box. "Forever" Genuine Rose dipped in 24K gold. 10x magnification loupe. Laser Inscription. Insurance document. Reflectoscope.

Royal Symphony

There are 2 branded diamonds in the Royal Symphony collection: A 100 faceted princess and a 122 faceted round.

Royalcrest Cut

Royalcrest Diamond is a regis tered� patented cut of Merit Diamond Corporation. The Royalcrest cut was introduced to the market in 1993� after more than 3 years of development. The diamond features a unique design in which the top of the stone is cut in the shape of a multi-faceted arch which captures light from all angles and ensures an extreme degree of brilliance.

Royale Cut

In 2006, Suresh Brothers planned to introduce a new patented unique cut called the Royale Cut with 122 facets - available in clarity grades from VVS to VS2.

Russian Cut by Citra

A Russian Cut diamond is cut to produce maximum brilliance. Citra's Russian factory still adheres to the Old Russian technique: sacrificing rough at all cost to produce a superior cut. Their cutters forfeit weight and yield of the rough to bring out the stone's full potential. Diamonds from these sources are of the finest makes in the world. Russian Cut Diamond Sale Sheets for education program. Russian Cut Diamond signage, ad slicks, images, marketing material, pamphlets, displays, and other material to create customer interest and sales. Display merchandise as a special collection upgrades showcases. All of this is to maximize sales and help establish a retail jewelry store as a destination for this very successful brand.

Russian Cut Diamond

Smolensk Kristall manufactures a variety of patented proprietary special cuts. The diamond�s certificate guarantees that the manufacturer, Smolensk Kristall, has actually cut and polished this particular diamond in accordance with the classic parameters of the Russian Cut. Important data are provided on the certificate which is the first official document where the Charm co-efficient is included. The company has also adopted micro-technology, which permits inscriptions of 30-micron size. Such an inscription is so minute that it can only be seen with a powerful microscope. This allows the inscription to be made on any of the diamond's facets without fear of disrupting the life and sparkle of the stone.

Russian Cut Signature Diamonds

At Trice Jewelers, rings are available with a wide variety of signature center stones dependent upon a customer�s personal choice from a number of branded special cuts and international jewelry brands. But their favorite is the Russian Cut. This jeweler specializes in fine Russian cut diamonds that are mined and cut in Russia and have superior brilliance and sparkle.

Savannah Cut

Master cutter Gabriel Tolkowsky‚ nephew of Marcel Tolkowsky‚ the man who designed the modern round brilliant cut more than 80 years ago‚ now has more than 50 diamond designs to his own credit. Among them: the Flower Cuts‚ the Gabrielle‚ the Eternal and the Lotus. His latest is the Savannah Cut a tribute to the glass dome structure of the Lucas Theatre in Savannah‚ Georgia‚ a city for which Tolkowsky has a special fondness. The Savannah‚ created in 1999‚ is the first diamond shape to be named after a city.

Scallop Diamond Cut

The Scallop cut looks more like a flower shape (with 8 petals) than a scallop. The Sunflower is almost identical to the Scallop - only in yellow. Distinctive flower around the culet. The cut is a scalloped edged modified round diamond. Patented. Softer and more feminine than the traditional round, the shape works beautifully for necklaces, pendants, rings, bracelets, and earrings.

Scintilla

Luxury branded pearshape and marquise diamonds. Ionization on the table of the diamonds. Set in jewelry. Monaco based jeweler. Sold in Monaco, Dubai and Japan set in jewelry at high end retailers. Marketing program with celebrities.

Sea Shell Cut

A new cut by Gabi Tolkowsky appears was described as �predestined to drive up demand for smaller and flat, even diamonds into new spheres�. Introduced in 2008 at Inhorgenta Jewelry Trade Show, in Munich, the Sea Shell Cut lends brilliance and depth to very flat diamonds. During a summer course, in 2007, Tolkowsky told students at the GIA that his next project would be to cut the Seashell Collection, a group of included diamonds. He said that this would be an attempt to enhance the stones' natural features instead of cutting to eliminate them. He said his success will prove his belief that nature is beautiful, since inclusions are part of nature.

Secret Inside

Proprietary hearts and arrows branded cut. Paris France. Brochure with story.

Shield - Traditional Cut

Shield Cut � Modified � Set in a Tiara

[May 2008] An 101.27 carat diamond, set in a tiara, was displayed in a private viewing booth before its auction bidding at Christie's auction house in Hong Kong, The stone sold to a private buyer for $6,241,311 million dollars, the auction house said. Cut from a 460 carat rough diamond, the shield-shaped gem has 92 facets. While internally flawless, the stone has a slight imperfection on the surface that is imperceptible to the human eye, the auction house said. It is the largest colorless diamond to appear on the auction market in the last 18 years, Christie's said. (Only 3 colorless diamonds of more than 100 carats have appeared at auction; and, were sold in Geneva.) The new owner will have the right to name the diamond. The 460 carat rough diamond (from which it was cut and polished to 101.27 carats) was discovered in South Africa's Premier Mine.

Shiva

Three new cuts of diamonds have been created and patented. They gather and reflect light in a very exciting way thus departing from the sheer uniformity and commonness of the old style of cuts. These cuts are known collectively as �Cool Cuts� and individually as Shiva, Heera and Amity. The Shiva cut (89 facets), representing purity and creativity, is said to embody those qualities personified by the ancient Indian God Shiva. A wide range of celebrities have been invited to design a series of limited edition jewelry using this cut. The National Osteoporosis Society is set to benefit from the sale of 3 new cuts of diamond thanks to the generosity of the London based diamond merchant Emdico and society jeweler Blondel Cluff. The team produced the new cuts, pledging a percentage of the wholesale and retail proceeds of the gems to the NOS. Bruce Oldfield, one of Britain�s leading couturiers, has made his first foray into the world of gems with the Bow Ring using the Shiva diamond, inspired by the flowing lines of his 2003 collection. Bruce is an avid supporter of many charities and is pleased to support the NOS in this novel way. A fabulous diamond necklace featuring the Shiva cut was also donated to the NOS.

Shizuka Diamond

If this diamond looks familiar, it should. You will find it on this special cut database under another name. Recently it was renamed by its new owner for his wife. The 101.27-carat diamond sold at Christie's spring 2008 Hong Kong auction is now known as "The Shizuka Diamond," Christie's announced in a media release. The Shizuka diamond netted $6.2 million at "Jewels: The Hong Kong Sale" in May 2008 and, according to the release from Christie's, is the largest colorless diamond ever sold at auction in Asia. Mounted into a tiara for the auction, the F-color Shizuka was cut from a 460-carat piece of rough and is shield-shaped with 92 facets. Christie's auctions take place in Amsterdam, The Netherlands; Dubai, United Arab Emirates; Geneva; Hong Kong; London; New York; Paris and Milan, Italy.

Significant Jewels

Debra Savage is known for �diamond pave� in her vintage inspired jewelry designs. Her boutique, 1700 Ocean, is described as a unique diamond shopping experience � a place to shop at the beach; and has become a branded shopping destination (online and off). Significant Jewels� is described as jewelry with heart and soul. �We are a part of and strongly believe in fair trade gems.� For consumer confidence, designs will be brought to customers via a visible supply chain. As the website notes, �In other words we will not, or cannot support anyone or company who takes advantage ecologically, economically, or inhumanely to bring their products to market.�

Sirena

The Sirena (launched in May 2003) is described as �a new addition to the single stone jewelry world that reinvents the entire category�. Having been inspired by the music and the culture of the classic Roman Empire, it takes the shape of a woman's figure and allows her to enjoy her own beauty and femininity. The PR support for the Sirena (before even being launched), included traditional and non-traditional advertising such as a Sirena Treasure Hunt along with TV features via product placement on primetime network shows, custom commercials, and print ads. The Sirena was featured on the television show �America�s Next Top Model� hosted by the supermodel Tyra Banks.

Sitara

A modified brilliant cut, the Sitara diamond has 89 facets, 31 more facets than a standard brilliant-cut diamond. The Sitara diamond meets or exceeds quality standards for cut, proportion and return of light.

Solasfera

The Solasfera outperforms 58-facet ideal cut round diamonds on the GemEx BrillianceScope, which measures and records a diamond's brilliance (the amount of white light returned to the eye), fire (the amount of color light returned to the eye), and scintillation (the number of sparkles). How is Solasfera different? In technical terms, Solasfera is a revolution in diamond design. Its unique faceting arrangement (92 facets counting the culet) is the culmination of perfect light-flow architecture and cutting-edge optics.The innovations are built on a new understanding of light dynamics, cutting-edge optical engineering, and advanced diamond-cutting techniques. The result is a diamond cut design (its patent is pending) that maximizes the optical and aesthetic potential of a round diamond. 1] The facets of a diamond are what capture and move light through the gem. 2] The arrangement of a diamond's facets determine its brilliance. 3] The light return pattern of the Solasfera is important. Using special instruments, the �Solar Star� and �Sfera Flame� - similar to hearts and arrows - can be seen. Each facet�s precise placement, shape, orientation and symmetry contributes to the optimization of the way that a ray of light behaves (when entering, moving within, and exiting the diamond).

Solasfera -Sphera Flame

The light return pattern of the Solasfera is important. Using special instruments, the �Solar Star� - similar to the hearts and arrows - can be seen.

Solasfera-Sola Star

The light return pattern of the Solasfera is important. Using special instruments, the �Sfera Flame� - similar to the hearts and arrows - can be seen.

Soleil Diamond

Modified round that allows 8 �portals of light� to be strategically cut into the pavilion of the stone without affecting its symmetry. One of the few diamonds to be cut using the patented Rosetta Process. Sold at select retailers in the USA.

South African Ideal Cut

South African Ideal Cut diamonds are guaranteed to be cut to exact proportions that give the ultimate amount of reflective light. An Ideal Cut Diamond is comprised of facets with the correct angles, which are perfectly placed to maximize the diamond's brilliance. When a diamond is cut with good proportions, light is internally reflected from one facet to another and then dispersed through the crown or top of the diamond. A South African Ideal Cut� diamond guarantee certifies that the diamond has been cut and polished from rough stones selected by a DTC sightholder and ensures that the diamond does not originate from any area of conflict in the world.

Southern Cross Cut

Liz (Burnett) Kuhns described a square brilliant cut (28 facets) by Dr Duncan Miller (whose studio is in Capetown, South Africa). The angle of this cut is based on the refractive index of a stone and the higher the refractive index, the more beautiful the cut. Miller explained, �The cut is characterized by triangular facets arranged in pairs of fans, with their focal points offset by 90 degrees on the crown and the base of a square stone.� The Southern Cross Cut is a registered design. Whereas the design originated in the southern hemisphere (and the crossing over of facets creates a perfect cross in the center of the stone), the name was decided upon to also signify a famous star constellation - used for navigation - that is called the southern cross.

Spade Cut

Each rough diamond suggests a particular cut to bring out its full potential and sometimes that cut is something truly out of the ordinary. A complete range of uniquely-shaped diamonds (loose stones or set in jewelry) including dolphins, butterflies, maple leaf, Christmas trees, horse heads, fish, etc. can be found online. The online diamantaire, who is offering the novelty diamond pieces, is also offering a diamond in the shape of the tablets of the Ten Commandments - complete with Hebrew inscription.

Specialty Cuts & Color

Animal shapes are usually cut from flat rough (maccles). Cut by using a combination of lasers and traditional methods, Nice Diamonds turns rough diamonds into specialty shapes including butterflies, fish, horses, and even, sometimes, Christmas trees. Nilesh Sheth created what he calls a niche market for fanciful shapes and has since moved into fancy colors.

Spirit Diamond

The Spirit is a registered trademark of a patent by Dr. Ulrich Freiesleben� Munster� Germany. The Spirit Sun was researched and developed in the early 1980s by Dr. Ulrich Freiesleben.

Spirit of Flanders Diamond

The Spirit of Flanders diamond (80 facets modified brilliant) was developed by Ronny Wagemans of Diamwag in Antwerp, Belgium. Certificate of Authenticity displays the diamond's grading; and, �for extra peace of mind and added security� each diamond comes with the Diamwag logo on the girdle and its own laser engraved serial number (which is also matched on the certificate). Exclusive to members of Australasia's largest group of independent jewelry retailers, Nationwide Jewellers.

Spring Cut

The Spring Cut (60 facets) is comprised of elements from both the emerald and radiant cuts. Because of its style, the Spring Cut tends to look a bit bigger than comparable stones by weight. SpringCut diamonds are accompanied by a certificate of authenticity as well as a certificate by a major gemological laboratory. Buying a SpringCut guarantees you a non-conflict diamond because the areas from which these diamonds originate do not suffer from civil unrest due to mining of the SpringCut.

Star 129

The Star 129 has more opportunities to shine then other diamonds because it is based on a complex geometrical formula, which gives an incredible brilliance never achieved before. All Star 129 Diamonds 1/2 ct and up come with a light performance report and certification.

Star 145

The Star 145 is a registered trademark by Star Diamond Group Inc. USA. An interesting note about its patent could be that one patent basically covers 2 cuts � the Star 129 and the Star 145. The pavilions are identical - the only difference is that one has an extra 16 minor facets in the crown to make the 145 facets. The question has been raised that perhaps there is a more recent patent just for the Star 145. The name, Star 145, was trademarked to the Star Diamond Group in 2004. It will be interesting to eventually get an answer.

Star Cut

This United States Patent # D529,836 was granted in October 2006 to K.P. Sanghvi & Sons, Mumbai, India for a multi-faceted round diamond. The diagram shown is the pavilion facet design.

Star Diamond Cut

Gitanjali holds the patents for 26 unique cuts including the Star Cut. Created by a highly skilled workforce under the supervision of the Belgian expert, Adri Voorn, most of the cuts were branded after the patenting process was completed. An exclusive marketing program is also being developed with brochures and literature � a value-added proposition for the buyer.

Star of America

LID created this 52 facet cut in celebration of American pride, independence and freedom while the designer�s goal was to achieve an intense brilliancy and fire. LID uses the most advanced technology for production; including laser guided robotic arms for fast, precise and consistent cut. Diamonds are Kimberly certified - guaranteed not to be conflict diamonds.

Star of the Shepherd

The GIA newsletter reported that the diamond cut, Star of the Shepherd, made its commercial debut in February 2004 in Tucson, Arizona. The shape (a distinctive square cut) is said to closely followed the natural shape of the octahedral rough diamond from which it is cut. The name is trademarked.

Starburst Cut

The Starburst Cut is patented and is a registered trademarked by the Louis Glick Diamond Corp. of New York. It is a rectangular shaped stone (95 � 110 faceting design). The cut is especially suitable for a octahedral rough. The starburst faceting pattern is designed to focus color near the top of a stone, making the hue of fancy yellow diamonds more intense. Promotional material and co-op advertising program.

Steinmetz Pink Diamond

The Steinmetz Pink, launched for the first time at the Monaco Grand Prix 2003, is an internally flawless fancy vivid pink 59.60 carat oval cut diamond. The rough diamond was sourced from southern Africa. The Steinmetz Pink was on display in 2003 at the Smithsonian National Museum of Natural History in Washington DC.

Stern Star

In 2006, the Rio de Janeiro based jeweler, H. Stern, introduced a branded (representing the visual signature of the company) diamond cut, Stern Star. The cut features the design of a star - the symbol of the brand - created by the crown and pavilion facets of the stone. Developed more than 4 years ago, and cut in Israel, the Stern Star has what the company refers to as blended shape. A launch party for the exclusive diamond (benefitting YouthAIDS) was held at the H.Stern Fifth Avenue Store in October 2006 with Ashley Judd. The jeweler has more than 165 stores in 12 countries, and also works with independent luxury jewelers and specialty stores including Neiman Marcus and Saks Fifth Avenue.

Sun of Namibia

In 2005, a diamond cut developed by a local diamond cutting company was launched in Namibia. The patented diamond cut was designed by Marc Nevelsteen of Hard Stone Processing (HSP) in Windhoek. Plans were to send the cut to laboratories across the world for light reflection and refraction testing. Speaking at the launch of the Namibian diamond cut, HPS Managing Director Burhan Seber said the concept of the design was adopted from the sun on the Namibian flag and its 12 triangular rays. If the sun in the flag is meant to symbolize life and energy (and is now representative of a branded diamond); the colors of the flag have symbolic meaning for the country�s other natural resources including blue for the marine resources and green for the vegetation and agricultural resources.

Sun Star

The "SunStar" was inspired by the stars and the sun. 97 facets. In this multi-faceted round cut, the interaction of the light with the facets is so carefully designed that the light sources create a perfect 8 pointed star that is touching the sun.

Sunflower Diamond Cut

Diamond manufacturer, jewelry manufacturer and retailer, Continental Diamond ,in Hong Kong has launched its patented "Sunflower Diamond Cut" to mark the 30th anniversary of Continental Holdings. A diamond in the Sunflower Cut with eight "petals" consists of 57 to 58 facets. All the diamond "petals" are produced by using angled steel plates and are hand-polished one-by-one by highly skilled diamond polishers, the company said. The Sunflower Diamond Cut is patented in the United States. The Sunflower Diamond collection includes diamonds cut into floral shapes, in natural fancy colors, such as yellow, champagne, or white.

Sunrise Diamond

The Sunrise is a patented oval cut with a unique table that is divided into 7 smaller tables across the width of the stone. Yossi Yerushalmi, together with Loney Grinker developed the Sunrise in 1997. The company is headquartered in Israel with a New York marketing subsidiary. The company holds a Canadian sight through Aber. All of its goods are manufactured in Israel in a state-of-the-art factory in Ramat Gan.

SUPERBcert

SUPERBcert's display uniform Hearts & Arrow patterning, cut with the utmost precision and certified by the Gemological Institute of America (GIA). Cutting tolerances on SUPERBcert� diamonds are extremely tight as measured by either Sarin or MegaScope analysis. Typically, the differential between the 8 crown facets as well as the 8 pavilion facets is less than 1 degree! Table percentages typically range between 55-57 %. Depth percentages range between 60.5 to 61.8 %. Certificate of authenticity. Trademark and GIA report number laser-inscribed along the girdle's edge. Diamond Tool Kit: 10X loupe; a custom made Hearts and Arrows Viewer; tweezers and polishing cloth; custom made Imagescope; calibration CZs; plus "The Guide" Light Analysis Report from Gemex.

Tamsin Diamond

The unique and exclusive Tamsin Cut - developed and created by Fraser Hart master diamond cutters - has 62 facets to pick up and reflect every subtle nuance of light and color. Fraser Hart Ltd is a family owned business with almost 30 shops nationwide in Scotland.

Tapers - Traditional Cut

Elongated diamond like a baguette - however one end is wider than the other, making it look like a long trapezoid.

Tattoo Your Diamond

Consumers interested in a personalized diamond inscribed on a diamond can do it easily in Italy with this concept. The collection was presented in early January 2007 to a group of 200 stores throughout Italy; and an advertising campaign promoting the line was planned for Italy before launching in the rest of Europe and the United States. The exclusive Certificate of Love offers the opportunity to sign a chosen message in the buyer�s own handwriting for inscription on parchment paper The diamond is sent to the IGI lab and the message is engraved on the girdle of the chosen diamond. Within a few days, the consumer receives the �tattooed� diamond ring along with a special lens to read the inscription plus the gem's certificate.

Ten Commandments

The Ten Commandments Diamond� has the shape of the familiar tablets with unique faceting arrangement. A unique brilliant faceting applied to the stone adds a scintillation of brilliance around the edge so that the laser inscription on the table facet of the diamond can be clearly read with a jewelers loupe. The colors and clarity of the diamonds are determined by the individual piece of rough diamond used. The Ten Commandments Diamond� is a single diamond, hand cut and polished into the shape of the recognizable tablets. The table facet is carefully laser inscribed with the verses of the Ten Commandments. They are available in three versions: Protestant, Catholic and Jewish .Patent Office approves Ten Commandments Diamond� trademark. Name now registered.

The Paragon

The name, Graff, is synonymous with the most fabulous jewels in the world. Graff cuts what it calls Iconic Jewels � special cuts, special shapes, special colors, special sizes. As a vertically integrated company, it sources and buys rough diamonds from various mines around the world. With more than 20 retail stores worldwide, Graff has polishing and cutting factories based in Johannesburg, Antwerp, Mauritius, and New York. Graff jewels are one of a kind special cuts including the Star of Lesotho (heart shape), the Star of America (asscher cut - 100.57 carats), the Golden Star (101.28 carats - vivid yellow), and the Paragon (special kite shape - 137.82 carats).

The Perfect Princess Cut

To provide customers a wider range of choices, I Do Diamonds created its own unique brand � The Perfect Princess Cut� - a cut that was developed to meet AGS performance-based cut grading standards. Cut for beauty and light performance, not maximum yield, the 73 faceted branded princess cut will score Cut, Color, and Clarity grades from 0-3, Ideal to Very Good, respectively, as graded by the AGS laboratories allowing for a remarkably high degree of light performance.

The Vinci Cut

The pentacle is an upright five-point star encased in a circle. The Divine Proportion, which was invoked by Leonardo Da Vinci in his study of the Vitruvian Man. In 2001, the renowned diamond designer Shlomo Cohen set out to create a �pentacle� cut that would incorporate the ratios of the Divine Proportion. The result of his efforts was what today is called "The Vinci Diamond". It has been patented in Japan, Israel, Belgium and the United States.

Theta and Lambda

What are Theta & Lambda? The brave new world of couture diamonds. The Theta/Lambda program springs from the realization that luxury has more to do with emotions than products. A connoisseur�s range of Lambda and Theta diamonds requires a step-change in the way retailers work. More like bespoke tailoring than jewelry-selling. The Theta diamond is cut for purity and brilliance; the Lambda diamond is tailor-made for scintillation. PhD research by Janus provides support for selling the ultimate in personalized luxury experiences.

Tiana Cut

The Tiana� is a cushion cut that is offered for sale in a non competitive marketing program. Produced in most colors and clarities and available in sizes from half carat to two and a half carats. Available as loose goods for special campaigns, new product lines and special order designs, with jewelry contracting supervision available. Plus exclusive jewelry, uniquely custom designed for Tiana� by Brite Star. Attractive pricing for good profitability.

Tiffany Diamond

The Tiffany Diamond is a natural fancy color yellow cushion cut � 82 facets (24 more facets than a traditional brilliant cut) � 128.54 carats. "It's the largest diamond on public display in the United States," said Jeffrey Post, curator of gems at the Smithsonian's National Museum of Natural History (where is is on loan from Tiffany & Co.). It is displayed at the museum on a gold and platinum �Bird on a Rock� that was designed in the early 1960s by Jean Schlumberger. The bird is set with white and yellow diamonds accented by a ruby eye.

Tiffany Novo Diamond

The Tiffany Novo, a cushion cut with a unique faceting arrangement, is the jeweler�s newest design - a brilliant cushion-cut creation with spirit, fire and style that is said to give a nod to the past and a glimpse of the future. New this year, it is said to be � inspired by the Tiffany Diamond, purchased by our founder in 1877.� Tiffany & Co worked at great length to create this true cushion cut on the Novo diamond engagement ring with a brilliant faceting arrangement. For years, the Lucida, the Etoile, the Legacy and the Three Stone were coveted by brides-to-be everywhere. Adding to this dazzling family this season is the Tiffany Novo which boasts a modern diamond cut and setting that redefines traditional taste with a striking newness. Based on the Latin word meaning "to make new" the Novo is inspired by the most stylish stone in Tiffany�s heritage � the Tiffany Jewel. One of the world�s largest and finest fancy yellow diamonds at 128.54 carats, this famous stone represents the high quality standards established for all Tiffany diamonds.

Trae Signature Diamond

Long's Jewelers proudly presents Trae�, an exclusive diamond that reflects their unmatched dedication to quality and value. This particular cut is judged on a true set of standards including light performance; and it comes with a certificate of authenticity supporting the jeweler�s promise of quality. The Trae� diamond is unique and can be identified beyond question - the registration number on the certificate is laser inscribed on the girdle of the stone (plus the AGS lab report number as well as the Long's name).

Trapz

With a new joint venture partnership with an Israeli diamantaire, Shrenuj & Co. (a sightholder based in India) will manufacture and market very special cuts in diamonds branded �Trapz� both for the export markets and for the first time in the Indian markets. The company manufactures and markets very special cuts in diamonds, such as half moon, leafz, stepped trapezoids, tapers, bullets, and brilliant trapezoids. The Trapz brand is supported by a very strong design team, which enables it to offers a number of unique shapes which are futuristic and in line with fashion. The side stones offered by Trapz complement the center stone in a piece of jewelry, and the branded diamonds are widely used by leading jewelry manufacturers worldwide and have achieved a wide acceptance with leading retail jewelers.

Tri Star

The Karp Group manufactures the Tri-Star cut of diamond which is a patented cut. The unique cut and design are patented in USA, Japan, India, Far East, China, Hong Kong, Middle East ,and Europe. (HK Reg. No. 030578.0) Cut with precise skill - with facets that are correctly angled and perfectly aligned � a diamond will reflect most the light back with maximum brilliance. In the Tri-Star Collection, unique facets have a superb reflective quality and give the diamond its superior fire and scintillating brilliance. The jewelry collection features unique cuts and designs, consisting of several small triangular diamonds of innovative facet arrangement forming a Star. The collection offers rings, earrings, bracelets, pendants, and necklaces. Diamonds in the collection are in H or higher color, VS to VVS clarity, from 10-50 points each. The Sky-Star collection (which derives its inspiration from a wishing star) is an extension to Tri-Star� and features jewelry studded with kite shaped diamonds configuration.

Trielle Diamond

Trielle is a patented triangular brilliant cut diamond that differs substantially from any other triangular diamond on the market. (United States Patent D250,100). Every Trielle diamond is an equilateral triangle that is cut with 50 facets - 41 (including the table and culet) plus 9 girdle facets. Trielle diamonds are cut from rough diamonds called macles - hard, flat, often triangular-shaped rough diamonds which usually contain a twin crystal. Because of the many irregularities in the graining of this type of rough diamond, a high degree of cutting expertise is required. The pavilion angles are cut first to shape the rough diamond and create depth. After the pavilion angles, the crown facets are cut and the proportions of the table are determined. The girdle facets are then polished making sure that the resulting shape is a perfectly equilateral triangle. The table and culet are polished last to ensure that there are no scratches or bruises on the stone before the final step. The final step is called brillianteering. It is in this final step that the accuracy of cutting is most crucial. At this point each facet is formed symmetrically-one facet in relation to another. Certificate of Authenticity.

Triple Zero Princess Cut

The new AGS ideal triple zero princess cut with the new light performance. Size: 0.50 � 3.99 carats. Color: D � J. Clarity: IF � SI2.

Tsarina Diamond

The name, Tsarina Diamond, is a guarantee of complying fully with the Kimberly process. In today�s market, the retailer needs to know what he is buying and a lab certificate may not be enough to justify different options. Likewise, the consumer wants to know that his diamond has something different. Russia is among the 5 largest producers of diamonds in the world and has a large reserve estimated at several decades, thus guaranteeing a continuing supply of the product. By issuing Certificates of Origin, the makers of the Tsarina Diamond, can guarantee genuine Russian diamonds. Each Tsarina Diamond has a logo and number inscribed on the girdle and comes with a Certificate of Origin stating the number, weight, measurements, and (if applicable) the lab reports name and number.

Tulip

Two brothers, Muharrem and Ferhan Geylan, founded Gilan Jewelry in 1980 in the family's native town of Bursa, Turkey, the first capital of the Ottoman Empire. The brothers desired to create a fine jewelry brand that could distinguish itself from the competition in Turkey and eventually grow into a globally recognized name. Gilan�s patented Tulip Cut shapes the highest quality diamonds and semiprecious stones into the form of a flowering tulip, the symbol of the city of Istanbul; and, as the Robb Report noted, �perhaps the most symbolic image utilized throughout the Ottoman Empire on painted ceramics and carved stonework�.

Tundra Canadian Diamonds

Tundra Diamonds are Canadian Arctic Diamonds. These extraordinary gemstones are mined in Canada, certified by the CanadaMark, and are truly conflict-free. The discovery of diamonds in Canada's north is a story that is legendary throughout the diamond world. The triumph over the vast geography, harsh terrain and formidable odds produced a reliable new source of quality diamonds. A disciplined, failsafe program of identification and tracking was required to ensure the authenticity of these diamonds from the mine through to the consumer. Tundra Diamonds are all completely natural. No laser holes. No fillers. No enhancement techniques employed. After being cut using the most advanced technology and most highly skilled cutters, Tundra Diamonds are then sent to the Gemmological Institute of America for grading and appraisal.

Tycoon Cut

The patented, Tycoon Cut� is a rectangular mixed cut with 7 crown facets and 20 step-cut pavilion facets. The faceting of the crown is what makes the Tycoon Cut unique, as the top center facet is in the shape of a diamond, making it �the only diamond with a diamond on top�. It is this table facet arrangement that gives it a higher degree of brilliance and fire, and enables it to better hide inclusions than a traditional rectangular cut. The step-cut pavilion design allows the color of the diamond to appear to be higher than it actually is. The diamonds are polished in the company�s factory in Netanya, Israel, from rectangular crystal rough diamonds. This cut is manufactured in a variety of step-cut shapes: square, rectangular, taper, cut corner square, and trapezoid. Each stone is laser inscribed with the brand name and a serial number; and diamonds (40 points +) come with a GIA certificate.

Vera Wang

Vera Wang is said to �create sparkle� with her new signature Feather Round diamond solitaire, a large round with an intricate stone design. She also offers a fan emerald cut diamond solitaire with baguettes.

Verrywinkle Princess

Verrywinkle Princess is a variation of a standard princess with a different quantity and arrangement of facets. The corners do not come to a point but instead resemble the corners of a radiant cut.

Verrywinkle Radiant

The Verrywinkle Radiant is a variation of a standard radiant but with 84 facets arranged differently. Most people prefer the sparkle, brilliance, and fire in a Verrywinkle radiant over the traditional radiant cut. The diamonds are cut and polished in Netanya, Israel.

Verrywinkle Round

Verrywinkle Round (70 facets) is a variation of the standard 58 facets with a different arrangement of the facets. The diamond was designed by Moses Hodara, a close and trusted friend to Perrywinkle�s. Moses cuts the diamond in Netanya, Israel exclusively for Perrywinkle�s. Most people prefer the sparkle, brilliance, and fire in a Verrywinkle round over the traditional round brilliant when compared side-by-side.

Victorian Cut

A new dimension in classical beauty. Fascinating online experience. Earrings, bracelets, rings. Natural fancy colors white, pink, and yellow. With uniquely faceted symmetry, this diamond is an unprecedented evolution of the classic emerald cut shape.

Virtue Cut

Doron Isaak� the Los Angeles�based designer of Couture Gems - a collection featur�ing the Noble Cut - is adding another original cut to his repertoire. The Virtue Cut� a trademark and patent of Doron Isaak� will be unveiled in February 2004 at the Centurion Show and Conference and will be fea�tured in the designer's 2004 Couture and Ready-to-Wear Collections. Similar to its predecessor - the Noble Cut � in terms of its geometric shape� the Virtue Cut takes its inspiration from Art Deco. It has clean lines and simple design� con�tinuing Isaak's emphasis on the under�stated beauty of a diamond and featuring his trademarks of symmetry� line per�spective and depth.

Wild Orchid Cut

Gitanjali holds the patents for 26 unique cuts including the Wild Orchid Cut (November 15, 2005 - United States Patent D511474). An exclusive marketing program has been developed with a value-added proposition for the buyer. The Wild Orchid is a 73 faceted modified square brilliant that is available both loose and set in jewelry. It is available to Leading Jewelers of the World retailers (exclusivity in some regions), and other other high end independent retailers across the USA. Co-op advertising and public relations (including instore events and private parties). Brochures and point of sales material. This branded diamond is cut and polished in Mumbai India.

Wint & Kidd

Special designer shapes especially cut for color. Engagement rings, commitment rings, cufflinks set with special shapes cut for a range of colors (pink, blue, yellow, orange, white). The Wint & Kidd Brivka Moment is proprietary to this jeweler. A perfect special cut diamond is presented in brivka paper within a black laquer box, and then the couple returns together to meet the designers (over a glass of champagne) to design the ring. London jewelers (Nottinghill and �in the heart of the City�) who have created a relaxing environment to buy fine diamonds and bespoke jewelry.

Wishing Star

The "WishingStar" was inspired by the stars. 74 facets. In this multi-faceted round cut, the interaction of the light with the facets is so carefully designed that the light sources create a perfect 6 pointed star.

Wondercut

Square emerald modified princess-cut 8 sided octagon Multi-faceted square shape 61 facets Table range: 68-70% Depth range 66-69%

Yin Yang � Rough Diamond Cuts

Rough diamonds (set in jewelry � before they are cut and polished) and unique polished diamonds can be seen on this internet site. All diamonds comply with UN Kimberley regulations and all international shipments come with Kimberley Certificates.

Yin Yang Diamond

The yin yang symbol has been popular as an element in jewelry for many years. The innovation here is that it is being offered in a diamond - a classic symbol of love. In ancient Chinese philosophy the concept of yin and yang represents the two opposing forces of the universe. Yin, the dark side, is cool and feminine; yang is brighter and corresponds to light and the masculine. Yin is water, while yang is fire. The Yin Yang Diamond brings these two opposing sides together; and by juxtaposing 2 diamonds of 2 colors the composite shape creates the illusion of one whole that faithfully reproduces the ancient symbol. The Yin Yang Diamond can be worn together or in 2 separate ways � with each partner wearing a different color. The most popular combination is black and white, which reflects the traditional yin yang, but the branded cut is being offered in all colors.

Youngman Ideals

Microscopic clarity. Two diamond cutting styles by Phillip Youngman. The Avalon Rose is a round cut. The Excalibur is square. Both are described as premium ideal cuts. Youngman has 3 patents in his name � one is round, another is square, and the third is hexagonal with an interesting faceted flower design on the pavilion.

Zen Diamond

The Energy of Love. A brand new concept (from Turkey) by which the energy of love is transmitted through spiral shapes.

Zoe Cut

The Zoe Diamond (modified round 100 perfectly designed facets) uses a new mathematical approach allowing almost twice the amount of light to reflect within the diamond. The Zoe is polished in an extremely limited diamond by Gabrielle Diamonds and is considered to be ultra-exclusive - 12 per year - once a month.