Joining the Round Hearts and Arrows in the Whiteflash “Royal Family” is the A CUT ABOVE® Princess. It is the ultimate in terms of cut quality and light performance, delivering unparalleled fire, brilliance and scintillation in a princess cut diamond. This internationally acclaimed brand of super ideal diamonds is available exclusively at Whiteflash.
Next to the round brilliant, the princess is by far the most popular diamond shape, both for its affordability and extensive design possibilities. And because of this demand there are many princess cut diamonds in the market. However, there are surprisingly few ideal princess cuts among them. At Whiteflash, our mission is to bring to the market diamonds that are cut for extreme performance and extraordinary beauty. In order to accomplish this goal we maintain a supply agreement with one of the foremost cutters of princess diamonds in the world. Even with such a specialized direct connection the challenges are formidable.
To achieve the distinction of A CUT ABOVE® Princess, a diamond must first be certified by the American Gem Society Laboratory as Triple Zero with a Platinum Certificate. It must then pass extensive review and testing by a panel of Whiteflash gemologists who screen for additional criteria and light performance characteristics. IdealScope and ASET images are carefully analyzed to ensure the light handling properties of the diamond are at the absolute limits technically possible. Finally, a thorough visual evaluation guarantees that each and every A CUT ABOVE® Princess is absolutely superb.
By itself, certification as an AGS Triple Ideal is an elite pedigree for a princess diamond. Very few diamond cutters have mastered the ability to craft the princess cut to this level of precision, which partially explains why there are very few of these rare and special diamonds in the world market. And only about one out of 10 AGS Ideal princess diamonds meets all the specifications and qualifications necessary to be awarded the A CUT ABOVE® brand.