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SEO Best Practice Tips for an E-Commerce Website

What differentiates an e-commerce website from a typical business website is that the pages of the site are continually changing as the inventory changes.

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Direct E-Mail Campaigns

The first thing that many companies rightly ask is: Does it work? That’s a difficult call to make. However, if you spend four hours creating a mail blast and send it to 10,000 addresses and get a 2% response rate – 200 companies that is a fair return on your labor.

That is 200 prospective clients, and if you can close 10% of them, then you have 20 new customers. However, if you do it badly and annoyingly, then you have potentially turned off 10,000 potential clients!

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Newsletter

Is it truly interesting and to the point? Is there fresh content in every issue?
Are the articles short? Most people have an attention span that is very short, so make sure your articles fit the bill.

Don’t be afraid to use lots of interesting graphics. They are important because they grab attention.

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How to make a Success of SEO

The dream for web site owners is to create a website that grabs the attention of search engines, as well as potential clients. Optimizing your web site – SEO (Search Engine Optimization) aims to ensure your web site gets noticed. Here are some tips to get you to the top of the list:

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Latest post in the blog

Looking for certainty? Then you haven’t reached your tipping point

 In the past five years or so, it has become fashionable to talk about "Tipping Points". In his book...

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