Design – as with art – is a personal choice. That’s why the design of brochures, flyers, booths and so on can sometimes be a hit-and-miss affair.
Designing marketing material can often be difficult because one can never know what will appeal to the people you are trying to attract. But there are many options and that gives you the opportunity to create exceptional, eye-catching designs.
Embossed initials, heavy textured paper stock, and rope bound booklets, for example, enable you to create a design that allows you to punch above your weight. They allow you to appear much more significant in size through the impression you make and creates a more level playing field with market leaders.
Think of a truly special graphic image that encapsulates your firm – that says who you are and summarizes what you do – add in a custom font, and great imagery – and you are on the ways to a winning design. There are 101 different ideas and nobody can really say what will work. So think out of the box and come up with exceptional work that will catch the eye and carry you forward.