Because Facebook is so popular and widespread with an estimated more than one billion users as of early 2013, it is a crucial to promote your firm, especially through the use of eye-catching graphics and interesting text. Not only does it help promote your company on an ongoing basis, but it can also be used to promote your booth before a large tradeshow.

You can use a variety of visual and writing strategies on Facebook to promote the firm and engage with clients, particularly before, during and after any event in which you participate.