For a company planning a special event - whether a tradeshow, a webinar, or any other promotional event, your strategy must be well planned. And that means contacting the right people to ensure maximum coverage and value for money.

This involves an anlysis of your potential market, and creating a large number of participants by using a combination of email, social networks, public relations,
and other types of paid promotions.

Create possitive contact with your audience early and frequently in the run-up up to the event by using press releases, emails, direct mail, and other means of communication. Here are a few tips for how to go about promoting an event.