The international jewelry retailer, Damas, has introduced a collection featuring its new diamond cut. “We are launching an exclusive jewellery collection featuring the diamond brand,” Tamjid Abdullah, deputy MD, Damas and creator of Damas Cut. Damas Cut diamonds are characterized by 77 facets and are an amalgamation of the qualities of Princess, Asscher and Radiant cuts. The newly-launched cut is set apart from other square-shaped diamonds with its symmetry and the angle of its facets which help in maximizing light reflection. It also has a ‘d’ engraved on its girdle along with a serial number to verify authenticity. “It (the cut) is the culmination of extensive research, dialogue and collaboration with global experts and long working hours at our laboratories and workshops to enhance the stone's innate beauty,” Abdullah said. The brilliance of diamonds is largely determined by the cut, and with the brand's 77 perfectly symmetrical facets, it is delivered in powerful dimension and intensity. Damas Cut is set apart from other square-shaped diamonds due to the symmetry and angle of its facets that maximize light reflection. The premium diamond brand was created by Damas in partnership with Kristall, a leader in the global diamond industry with headquarters in Russia. Smolensk Kristall's Russian make is renowned in diamond markets across the globe for the exceptional fire and brilliance it brings to the stone. Damas Cut stands unique with each stone engraved with a 'd' found in the girdle, depicting the Damas trademark of excellence and laser-inscribed with a serial number to verify authenticity. The brand's adherence to the highest standard of quality is backed by the Dubai-based International Diamond Laboratories (IDL) - a prestigious organization in the field of natural diamonds certification.
Special Cut Diamond Shapes
Add a designer cut or edit information
Send information to [email protected]
The Daussi Cushion (58 facets) is a shape-based cut. Each diamond is cut to slightly different tolerances by the designer Henri Daussi.
The Star of David diamond is a full depth, brilliant diamond. However, when compared to a full round brilliant cut, the Star of David shape requires a cutter to cut away a larger part of the rough material than usual. However, the two partners in the Star of David project say they believe that the material lost in the rough is compensated for by the emotional value that the diamond's shape offers.
In an interview for Elegant Bride magazine, Meghan McEwen wrote, “David Yurman was not willing to add just any diamond to one of the cable designs he's known for, David Yurman wanted to do it right. On Yurman's terms, that meant a signature diamond - two and a half years in the making. The result is a patent pending hearts and arrows cushion cut.” The centerpiece of the jewelry designer’s bridal collection has become this exclusive cut which is a distinctively proportioned and symmetrical cushion shaped diamond that is sold exclusively at David Yurman boutiques across the USA including Dallas, Texas; Las Vegas, Nevada; Atlanta, Georgia; Bal Harbour, Florida; King of Prussia, Pennsylvania; Beverly Hills, California; and Madison Avenue in Manhattan. Pictured on the left: Cross Over Cable pave engagement ring with a David Yurman Signature Cut Diamond.
Hearts and arrows - 88 facets – 10 sides. Codenamed “DX-1”, the diamond shows the perfect formation of 10 hearts and arrows when viewed under a proportion-scope.
The Destinee, the perfect diamond, burns with white fire and sets your heart ablaze like no other. A perfectly cut diamond like Destinee deserves a setting that will enhance, not distract from her beauty. Every Destinee diamond setting is designed exclusively to meet this goal - unmatched brilliance and fire. Available in Lee Hwa Jewellery (Singapore) and at Aspial (www.aspial.com).