Consumers interested in a personalized diamond inscribed on a diamond can do it easily in Italy with this concept. The collection was presented in early January 2007 to a group of 200 stores throughout Italy; and an advertising campaign promoting the line was planned for Italy before launching in the rest of Europe and the United States. The exclusive Certificate of Love offers the opportunity to sign a chosen message in the buyer’s own handwriting for inscription on parchment paper The diamond is sent to the IGI lab and the message is engraved on the girdle of the chosen diamond. Within a few days, the consumer receives the ‘tattooed’ diamond ring along with a special lens to read the inscription plus the gem's certificate.
Special Cut Diamond Shapes
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The Paragon
The name, Graff, is synonymous with the most fabulous jewels in the world. Graff cuts what it calls Iconic Jewels – special cuts, special shapes, special colors, special sizes. As a vertically integrated company, it sources and buys rough diamonds from various mines around the world. With more than 20 retail stores worldwide, Graff has polishing and cutting factories based in Johannesburg, Antwerp, Mauritius, and New York. Graff jewels are one of a kind special cuts including the Star of Lesotho (heart shape), the Star of America (asscher cut - 100.57 carats), the Golden Star (101.28 carats - vivid yellow), and the Paragon (special kite shape - 137.82 carats).
Website: www.graffdiamonds.com
The Swana Diamond
The Swana Diamond is a patented unique cut featuring 89 facets displaying a perfect eight-pointed star in the heart of the Diamond, revealing the indescribable brilliance and internal fire. Every Diamond is J or higher in color and SI2 or higher in clarity, and is IGI certified. The Swana Diamond carries a unique certificate of origin from Botswana with a stamped approval logo from the Government of Botswana. Each purchase of a Swana Diamond translates into a direct donation to better the livelihood of children of Botswana and comes with a donation certificate with a personal message/drawing from a child in Botswana.
Website: www.simongjewelry.com
The Vinci Cut
The pentacle is an upright five-point star encased in a circle. The Divine Proportion, which was invoked by Leonardo Da Vinci in his study of the Vitruvian Man. In 2001, the renowned diamond designer Shlomo Cohen set out to create a “pentacle” cut that would incorporate the ratios of the Divine Proportion. The result of his efforts was what today is called "The Vinci Diamond". It has been patented in Japan, Israel, Belgium and the United States.
Tiana Cut
The Tiana is a cushion cut that is offered for sale in a non competitive marketing program. Produced in most colors and clarities and available in sizes from half carat to two and a half carats. Available as loose goods for special campaigns, new product lines and special order designs, with jewelry contracting supervision available. Plus exclusive jewelry, uniquely custom designed for Tiana by Brite Star. Attractive pricing for good profitability.
Tiffany Diamond
The Tiffany Diamond is a natural fancy color yellow cushion cut – 82 facets (24 more facets than a traditional brilliant cut) – 128.54 carats. "It's the largest diamond on public display in the United States," said Jeffrey Post, curator of gems at the Smithsonian's National Museum of Natural History (where is is on loan from Tiffany & Co.). It is displayed at the museum on a gold and platinum “Bird on a Rock” that was designed in the early 1960s by Jean Schlumberger. The bird is set with white and yellow diamonds accented by a ruby eye.
Website: www.tiffany.com